As part of its expansion plans, Stellantis Malaysia proudly announces the grand opening of Allure Auto Old Klang Road. This marks Stellantis’ second showroom since assuming its role as principal and the first multi-brand dealership in the country. The new showroom will showcase the latest PEUGEOT models alongside the recently launched Leapmotor brand and its all-new electric SUV, the Leapmotor C10.
Strategically located on Old Klang Road, the dealership features a spacious, modern facility that can display up to five vehicles. Designed to reflect the branding of both PEUGEOT and Leapmotor, the showroom offers an enhanced customer experience. Visitors will enjoy a comfortable lounge, a dedicated vehicle delivery bay, and an interactive configurator display to further engage customers.
Jamie Francis Morais, Managing Director of Stellantis Malaysia, expressed his excitement about the new development, saying, “I’m thrilled to introduce our first multi-brand dealership in Malaysia, Allure Auto Old Klang Road. This facility highlights our captivating PEUGEOT vehicles and the innovative Leapmotor C10 electric SUV. Allure Auto has been an exceptional partner, and this second outlet underscores their dedication to delivering top-tier brand experiences to our customers and supporting our nationwide growth.”
Initially, the Old Klang Road facility will operate as a 1S dealership, focusing on sales. However, a new service and spare parts (2S) center is set to open soon in USJ 1, which will also serve PEUGEOT Subang Jaya. Staffed by Stellantis-certified technicians, this facility will handle maintenance and repairs for both PEUGEOT and the Leapmotor C10. The center will offer high-voltage system repairs, diagnostics, and other aftersales services.
Mr. Lai Choong Yik, Director of Allure Auto, highlighted the importance of the dealership’s location, stating, “Old Klang Road has long been a key area in Kuala Lumpur. With Allure Auto Old Klang Road, we’re bringing the brand closer to our valued customers. Our dedicated team is focused on delivering outstanding service and ensuring a seamless experience for both PEUGEOT and Leapmotor customers. We’re also committed to supporting our customers’ aftersales needs through our upcoming USJ 1 facility. We’re grateful to Stellantis Malaysia for the opportunity to be part of this exciting journey.”
To ensure continued support for PEUGEOT customers, Allure Auto will collaborate with nearby authorized PEUGEOT dealerships to provide technical support and aftersales solutions.
For more information, visit www.peugeot.com.my and www.leapmotor.com/my, or follow their social media channels for updates.