BMW Group Malaysia, in collaboration with its authorized dealer Wheelcorp Premium, is proud to be a partner for the 17th World Chinese Entrepreneurs Convention (WCEC) 2024, offering a fleet of the latest BMW i electric vehicles for the event.
The biennial WCEC, organized by the Associated Chinese Chambers of Commerce and Industry of Malaysia (ACCCIM), will be held at the Kuala Lumpur Convention Centre from 9th to 11th September 2024. The convention is a significant platform that unites Chinese entrepreneurs, business leaders, and representatives of various trade chambers from across the globe to foster engagement with policymakers, as well as facilitate business networking and collaboration.
Sashi Ambi, Director of Corporate Communications and Sustainability at BMW Group Malaysia, emphasized the alignment of the event’s focus on innovation with BMW’s vision. “The WCEC is a forum that fosters innovation and future-forward thinking, qualities that align perfectly with the spirit of the BMW Group as we continue developing cutting-edge technologies and sustainable solutions that drive the future of mobility,” he said. “Our BMW i electric vehicles, including the BMW i5 eDrive40 M Sport and BMW i7 xDrive60 M Sport presented here, embody these very principles. In partnership with our trusted dealer, Wheelcorp Premium, we are honored to be the event’s official vehicle sponsor, providing a seamless and premium chauffeuring experience for delegates with the latest advancements in Electrified Mobility.”
Jayden Liew, Managing Director of Wheelcorp Premium, highlighted the commitment to delivering exceptional experiences beyond just vehicles. “At Wheelcorp Premium, we are dedicated to offering not just cars but experiences that reflect the excellence and innovation of the BMW brand. The WCEC allows us to demonstrate to delegates from around the world that this premium experience continues seamlessly as we transition into the era of Electrified Mobility,” Liew remarked.
The 17th WCEC welcomed over 4,000 delegates, including more than 3,000 international participants representing global entrepreneurs. Throughout the convention, delegates experienced state-of-the-art mobility with the innovative BMW i5 eDrive40 M Sport and BMW i7 xDrive60 M Sport. These electric vehicles played a vital role in enhancing the delegates’ experience, while also showcasing the future of sustainable mobility.
