A little more than two months after the Proton launched the updated 2024 Proton X50, the model has once again proven its worth, overcoming initial skepticism. In July, during its first full month of sales, the B-segment premium SUV achieved a remarkable sales figure of 2,585 units, marking its best performance in 2024. This achievement vaulted the model back to the top of its class, solidifying its status as Malaysia’s favorite compact SUV.
Since its launch at the height of the pandemic on October 27, 2020, the Proton X50 has consistently dominated the domestic SUV market. To date, nearly 120,000 units have been sold, making it the fastest-selling SUV in Malaysian automotive history. Despite fierce competition from newer rivals by Japanese and Chinese brands, the Proton X50 secured a 10.3% market share in the SUV segment from January to June 2024, easily outpacing other vehicles in the same category and underscoring the trust customers place in Proton’s offerings.
The 2024 Proton X50 features significant updates, including enhancements to reduce noise, vibration, and harshness (NVH) levels, which enhance overall driving comfort. While visually similar to its predecessor, the improved refinement is noticeable and much appreciated by drivers upgrading from smaller B-segment family sedans.
The infotainment system now includes a 10.3-inch display standard across the range, with new hardware to improve boot-up and loading times. The system is complemented by telematics via the Proton Link app. Responding to customer feedback, the 360-degree camera system was upgraded to feature a ‘3D Live Feed’ view for better maneuvering assistance. Additionally, the Flagship and Premium variants now come with a powered tailgate as standard, which was previously an optional feature.
The strong sales performance of the 2024 Proton X50 reflects its broad appeal across diverse demographics, attracting both male and female buyers. Over 60% of customers are aged between 26 and 50 years, indicating its appeal to young professionals and families alike. Early buyer feedback suggests that the design perfectly fits their needs, offering the right size for couples with young children or single individuals with active lifestyles.
“July’s sales performance for the 2024 Proton X50 is a testament to the hard work and dedication of the entire team at Proton who listened closely to customer feedback. The model’s blend of performance, safety, and connectivity continues to resonate with our customers, satisfying their needs. At the same time, Proton has made local production improvements and customer-centric enhancements to keep the Proton X50 ahead of the pack. Going forward, Proton will continue to innovate and deliver exceptional value to our customers, reinforcing our position as a key player in the automotive industry,” said Roslan Abdullah, Chief Executive Officer, Proton Edar.
Proton’s extensive network of 157 3S/4S outlets nationwide ensures that customers’ servicing and after-sales needs are met with ease and reliability. This robust network provides reliable maintenance, prompt service, and comprehensive assistance, contributing to the overall satisfaction and loyalty of Proton buyers.
As the company continues to innovate and respond to customer needs, the 2024 Proton X50 is set to maintain its lead in the highly competitive B-segment SUV category. The impressive sales figures and the model’s enduring popularity highlight Proton’s successful strategy in delivering quality vehicles that meet and exceed market expectations. With its combination of advanced features, value, and superior customer service, the Proton X50 is expected to remain a top choice for Malaysian drivers for years to come.
