The Mercedes-Benz Fashion Week Kuala Lumpur (MBFWKL) 2024 returns for its sixth edition, a three-day spectacle of cutting-edge fashion, design, and automotive innovation. This year’s theme, “Re”, celebrates the intersection of timeless luxury and sustainability, mirroring Mercedes-Benz’s commitment to both craftsmanship and eco-conscious design. The highlight of the event is the unveiling of the new Mercedes-Benz EQS 450 4MATIC SUV, a symbol of the brand’s push towards electric mobility, marrying performance with forward-thinking design.
Sustainability is at the heart of MBFWKL 2024, with Mercedes-Benz not only spotlighting the elegance and innovation of its vehicles but also elevating local designers who integrate sustainable practices into their work. This platform honours talents who redefine luxury while embracing eco-consciousness in every aspect of their creations.
Set against the industrial charm of The Yard at Sentul Depot from August 16 to 18, fashion enthusiasts are treated to breathtaking collections from over 10 designers. From haute couture to contemporary glam, the event promises a blend of creativity and elegance across a diverse range of styles. In addition to the fashion displays, guests will have the exclusive opportunity to experience the luxury and performance of Mercedes-Benz vehicles through test drives. 
The opening day features collections from rising stars like EL by Ellie Lim and DOUBLEBACK by Will Lim, alongside established names such as Alice Chang of A-JANE and NOIZ. Ellie Lim’s mastery of texture and her use of sustainable fabrics promise to captivate audiences, while Will Lim’s bold and fearless designs are set to make an impact. Chang’s show, combining her A-JANE and NOIZ brands, puts a spotlight on sustainability, with 90% of her collection crafted through carbon-neutral processes and waste-reduction techniques. Her work highlights how eco-friendly fashion can be both avant-garde and commercially successful. 
MBFWKL 2024 marks a major milestone as it continues to evolve from a local showcase to a globally recognized platform. The line-up features an exciting mix of both seasoned designers and emerging talent, including Celest Thoi, Aaron Yong, and Oscar Lee, all pushing the boundaries of sustainable practices and design innovation. The event also sees international brands such as Self-Portrait, AMIRI, and Jacquemus, presented by Club21, bringing global flair to the local stage. 
The finale will feature collections from industry titans such as Brian Khoo, Jonathan Cheng, and Voon Lai of Unitedwood. The event will also spotlight Dickson Lim, the 2023 World Federation of Master Tailors Emerging Design competition winner, who is expected to present a collection that marries his distinctive aesthetic with eco-conscious design practices. 
Debuting at MBFWKL, the Mercedes-Benz EQS 450 4MATIC SUV is a testament to the brand’s vision of the future of mobility. This all-electric luxury SUV offers an impressive range of up to 673 km (WLTP) on a single charge, combining sustainability with exceptional performance. Designed for both urban commutes and long road trips, the EQS SUV showcases technological marvels such as the MBUX Hyperscreen and rear-axle steering with up to 10° steering angle for a superior driving experience. Its exterior boasts sophistication, featuring the AMG Line package with 22-inch AMG multi-spoke light-alloy wheels and a panoramic sliding sunroof. 
Inside, the EQS SUV redefines luxury with multicontour front seats and a beautifully designed brown open-pore magnolia wood center console. The MBUX High-End Rear Seat Entertainment System ensures passengers enjoy the journey just as much as the driver, solidifying the EQS 450 4MATIC as a leader in luxury and innovation. The EQS 450 4MATIC is priced at RM 625,888. 
As MBFWKL 2024 unfolds, it continues to be a dynamic blend of style, sustainability, and forward-thinking automotive excellence, further cementing its reputation as a premier fashion and lifestyle event in Southeast Asia.
For more information on Mercedes-Benz FashionWeek Kuala Lumpur (MBFWKL) 2024, visit www.mbfw-kl.com/ 
