Local fashion designer and visionary Kit Woo ignited Kuala Lumpur Fashion Week 2024 (KLFW 2024) with a spectacular show that redefined the boundaries of form and functional fashion. The stage became a canvas for Kit Woo’s avant-garde vision, inspired by the sleek lines and contemporary aesthetics of the PEUGEOT 408, which served as the muse for his collection.
This year, the Kuantan-born designer’s collection for KLFW 2024 revolved around horror movies and video game characters, conveying beauty derived from the unconventional. His collection, titled “Torn,” emphasized bold patterns and a mix of textures, echoing the alluring fluid lines and dynamic shapes of the PEUGEOT 408. His genius for cutting and draping fabric was on full display, and his commitment to sustainability was evident in every piece. The result was a collection that captivated the audience and challenged perceptions of what fashion can be.
Fashion and automotive design share a beautiful synergy. Both disciplines demand a deep understanding of aesthetics, ergonomics, and cutting-edge technologies.
Kit Woo and PEUGEOT share a dedication to sustainability. Kit Woo’s mastery in transforming raw materials into wearable art forms and his commitment to minimizing fabric waste shined in his collection. This commitment extends beyond aesthetics; it’s about using high-quality, responsibly sourced materials and leveraging cutting-edge technologies to create a lighter environmental footprint.
The collaboration between PEUGEOT and Kit Woo is more than just a fashion event; it is a cultural moment that opens many exciting possibilities. It marks the beginning of realizing a future where the creative boundaries between the mobility and fashion industries push the limits in design and functionality. This collaboration also hopes to inspire a new generation of designers to think outside the fashion box and redefine what’s possible.
For more information on the collection, visit https://kitwoo.studio/ 
