PRO-NET has assumed responsibility for managing e.MAS, the newest addition to Proton’s electric vehicle (EV) lineup, following the official launch of the e.MAS brand on June 12, 2024. PRO-NET’s crucial tasks include establishing the e.MAS brand, boosting its market presence, and preparing for upcoming product launches. These responsibilities encompass recruiting a dedicated team, setting up a robust dealer network, and fostering partnerships with charging providers to ensure a seamless EV ecosystem.
Building on their successful launch of the smart #1, a top contender in the Premium SUV segment, and the upcoming introduction of the smart #3, PRO-NET is well-prepared to lead the e.MAS brand. The team leverages its established networks, digital platforms, and expert personnel to ensure e.MAS not only matches but surpasses the success of the smart models in the EV landscape.
Dr. Li Chunrong, Chief Executive Officer of Proton, expressed his confidence in PRO-NET’s capabilities. “The expertise PRO-NET has developed over the past two years uniquely positions us to elevate Proton e.MAS to the forefront of the EV industry. Our future customers will benefit from a holistic range of services that not only meet but exceed their expectations, similar to the premium experience provided to smart vehicle owners,” stated Dr. Li.
The excitement surrounding the e.MAS brand was evident, as over 25,000 participants entered the recent contest to guess the new brand name. We are excited to announce the contest winners:
- Grand Prize of RM5,000: Puteri Hanna Batrisha binti Ibrahim
- Runner-up Prize of RM1,500: Noor Hidayah Binti Mohd Rodzi
- Third Prize of RM1,000: Ahmad Norrizzuan Bin Noor Azhar
Additionally, Proton e.MAS’s official social media accounts are now live under the username “Proton e.MAS Cars” on Facebook and Xiaohongshu, and “@protonemasofficial” on Instagram and TikTok. We encourage everyone to follow these accounts to stay informed about the latest updates and developments.
