MINI Malaysia has recently launched its first cohort of MINI Geniuses in Malaysia. This program involves six highly trained MINI Geniuses being deployed to six different dealerships, enhancing customer touchpoints and providing personalized care for MINI enthusiasts.
Benjamin Nagel, Managing Director of BMW Group Malaysia, emphasized the importance of the personalized customer experience, stating, “We understand that purchasing a new vehicle is a deeply personal experience. With MINI Geniuses, our current and future MINIacs will receive expert guidance and personalized attention, ensuring they fully understand each feature and function of their dream MINI vehicle. We believe this tailored assistance not only helps them make informed decisions, but also fosters a deeper connection with their MINI. From the start of their MINI journey, customers can truly experience BIG LOVE through these dedicated interactions.”
MINI Geniuses are meticulously selected and undergo rigorous training at the BMW Group Regional Training Centre in Cyberjaya. This initiative aims to elevate the MINI customer experience by leveraging the Geniuses’ passion for new media and modern technologies. Their role is to provide a pressure-free sales environment, complementing that of a Sales Advisor by focusing on familiarizing customers with every aspect of the MINI portfolio. This includes conducting needs analyses, product presentations, and facilitating test drives.
The six key dealerships where the first batch of MINI Geniuses have been deployed are Auto Bavaria Ara Damansara, Auto Bavaria Kuala Lumpur, Auto Bavaria Balakong, Auto Bavaria Tebrau, Wheelcorp Premium Setia Alam, and Ingress Auto Bangsar.
