In a concerted effort to promote the importance of motorcycle maintenance and road safety among Malaysian riders, Berjaya Sompo Insurance Berhad (“Berjaya Sompo”) has launched “The Good Riders: MotoCheck” campaign in partnership with iMotorbike. This initiative aims to enhance motorcyclists’ safety on the road and underscore the importance of regular servicing.
In 2023, the Malaysia Road Transport Department (JPJ) recorded 6,344 fatalities in road accidents, with approximately 63% involving motorcycles. In response to these alarming statistics, Berjaya Sompo has introduced “The Good Riders: MotoCheck” campaign to address the high rate of fatal motorcycle accidents through education while emphasizing the critical role of motorcycle maintenance.
“The Good Riders” is an initiative that reinforces Berjaya Sompo’s commitment to ensuring road safety for all by highlighting the significance of safe riding practices among motorcyclists in Malaysia. It is also part of “The Good Policy,” Berjaya Sompo’s Environmental, Social, and Governance (ESG) initiative, which has evolved from a foundational ESG commitment into a dynamic catalyst for change. This initiative serves as an inspirational call to action, resonating deeply with individuals and organizations alike, igniting a collective passion and urgency to drive meaningful impact towards a more sustainable, equitable, and better Malaysia.
“We believe that through Berjaya Sompo’s ‘The Good Riders: MotoCheck’ campaign, we can educate riders on the importance of regular motorcycle maintenance and safe riding practices, ultimately reducing the number of road accidents involving motorcycles,” said Mr. Tan Sek Kee, Chief Executive Officer of Berjaya Sompo.
Ms. Sharmeen Looi, Chief Marketing Officer of iMotorbike, added, “Our partnership with Berjaya Sompo for ‘The Good Riders: MotoCheck’ campaign reflects our shared commitment to enhancing road safety. By providing inspections for customers’ motorcycles and oil changes, riders can maintain their motorcycles in top condition while ensuring safety. We want to make sure everyone understands the importance of regular maintenance for the safety of all road users.”
Campaign Details:
Registration Period: 1 July to 31 July 2024
Redemption Period: 1 August–31 October 2024, 9 AM–10 AM, Monday–Sunday (excluding Public Holidays)
How to Enroll:
- Download and sign up for the MySOMPO app. Fill in the form via the app to enroll.
- Redemption Location: iMotorbike HQ, Glenmarie
- Redemption Amount: RM50 (for engine oil replacement and bike maintenance only, additional costs to be borne by the customer)
- Exclusively for 250 customers only on a first-come, first-served basis
Verification: Participants must present their IC and driving licence, registered vehicle number (as per the submitted form), and the official email from Berjaya Sompo.
For more information on The Good Riders: MotoCheck campaign, please visit https://www.berjayasompo.com.my/good-riders-kempen-motocheck
