TC Subaru Sdn. Bhd. (TCS) has announced a strategic shift in its business operations. Beginning in 2025, TCS will exclusively import Complete Build Up (CBU) Subaru vehicles from Japan. This decision follows the announcement by Tan Chong International Limited (TCIL) on May 24, 2024.
“Together, TCIL and Subaru Corporation recognize the necessity of adopting a forward-looking, future-proof strategy to meet emerging market demands. After thorough consideration, TCIL and Subaru Corporation have jointly decided to phase out the existing Complete Knock Down (CKD) business model, which is deemed unsustainable in the long term,” the companies stated.
Starting next year, the CKD markets in Thailand, Vietnam, Malaysia, and Cambodia will transition to a Complete Build Up (CBU) sales model from Japan. Despite this shift, the joint venture remains robust, with TCIL and Subaru Corporation continuing to explore additional viable business opportunities in these regions.
TCIL and Subaru Corporation are confident that this strategic move will ensure Subaru’s continued success in these dynamic markets. As TCIL embarks on this new chapter with Subaru Corporation, both entities remain dedicated to delivering exceptional value to customers, partners, and stakeholders.
For current Subaru owners, TCS reaffirms its unwavering commitment to providing an outstanding ownership experience. Subaru dealerships across Malaysia will continue to offer comprehensive support and services, staffed by Subaru-certified technicians and equipped with genuine parts available at all authorized service centers.
