National carmaker Proton has received the prestigious Excellence Award – Industry at the ASEAN NCAP Grand Prix Awards 2024. This accolade recognizes Proton’s unwavering commitment to vehicle safety and its continuous efforts to enhance safety features across its entire model line-up.
“Proton is the first Malaysian brand to achieve this honour, reflecting our long-standing dedication to prioritizing safety in all our models,” said Roslan Abdullah, Deputy Chief Executive Officer of Proton. “This year’s recognition underscores our innovative safety technologies and significant advancements to ensure the well-being of our customers. We are grateful to ASEAN NCAP for this honour and for promoting a safer automotive environment in the region.”
Proton’s current range of intelligent models incorporates numerous passive and active safety technologies. Notably, the newest models, the Proton S70 and Proton X90, are equipped with features such as a Fatigue Driving Reminder System (FDRS) to mitigate the risk of driver fatigue. This award signifies Proton’s commitment to leveraging advanced technologies and innovative designs to enhance vehicle safety, ensuring the protection of drivers and passengers alike.
Proton’s best-selling SUVs, the Proton X50 and Proton X70, both boast 5-star safety ratings. The newly launched 2024 Proton X50 includes six SRS airbags, Electronic Stability Control (ESC), level two Advanced Driver Assistance Systems (ADAS), and a Tyre Pressure Monitoring System (TPMS).
The ASEAN NCAP Grand Prix Awards celebrate top achievers in vehicle safety within the ASEAN region. Proton was selected for the Excellence Award due to its outstanding and continuous contributions to vehicle safety technology. This recognition reaffirms Proton’s consistent dedication to advancing safety and its support for improving vehicle safety throughout the region.
The biannual ASEAN NCAP event, held at King Mongkut’s University of Technology North Bangkok (KMUTNB), featured insightful sessions on the latest safety protocols and technologies. These sessions enable automotive industry players in the region to stay at the forefront of automotive safety innovation.
The New Car Assessment Programme for Southeast Asian Countries (ASEAN NCAP) is a collaborative effort between the Malaysian Institute of Road Safety Research (MIROS) and Global NCAP. It aims to enhance safety standards, raise consumer awareness, and encourage a market for safer vehicles in the ASEAN community.
