After Stellantis took over the sales operation of the Peugeot brand in Malaysia, the 1st model that they launch is the Peugeot 408 crossover. This is the latest addition that showcases a complete overhaul in design and incorporates cutting-edge engineering and technology, setting the stage for an enticing future for Peugeot in Malaysia under the umbrella of Stellantis.
The all-new Peugeot 408 represents a departure from its predecessor, earning acclaim such as the prestigious 2023 Red Dot design of the year award. Its striking appearance is guided by ‘The Language of Attraction’, a manifesto embodying Peugeot’s renaissance through the fusion of Allure, Emotion, and Excellence. 
Central to this ethos is “Allure,” defined by Peugeot as a blend of powerful attraction and excitement, evident in every aspect of the vehicle. The exterior design challenges conventions with its dynamic fastback silhouette, exuding a graceful yet robust demeanour that hints at Peugeot’s future design direction.
At the front, the all-new Peugeot 408 proudly displays the brand’s new emblem integrated seamlessly into the grille, accompanied by the distinctive Peugeot Signature Light. The rear features a captivating 3D LED design, ensuring the vehicle commands attention from every angle. 
Underneath its captivating exterior lies the multi-energy EMP2 platform, providing a solid foundation for exceptional performance. Powered by a 1.6-liter turbocharged PureTech engine paired with an intelligent 8-speed automatic transmission, this engine delivers a strong 218 hp at 5,750rom and 300 Nm at 2,000 rpm. This allow the 408 to hit the century sprint in just 8.8 seconds. 
Inside, the Peugeot i-Cockpit welcomes occupants to a realm of modernity and sophistication. The dashboard’s “High Vents” architecture optimizes thermal comfort, while a 10-inch digital instrument cluster offers personalized displays for an immersive driving experience
The centre console features a minimalist design, housing a 10-inch touchscreen equipped with Peugeot i-Connect for seamless connectivity. Intuitive controls, including configurable i-Toggles, ensure effortless access to various functions.
Passenger comfort is paramount, with AGR-certified seats offering a range of adjustments and innovative air massage technology. The spacious interior also boasts ample storage and versatility, with foldable rear seats expanding cargo capacity for practicality. 
Safety is a top priority, with the all-new Peugeot 408 equipped with advanced driver assistance systems such as Adaptive Cruise Control, Automatic Emergency Braking, and 360° parking assistance.
Available in four captivating colours and three trim levels, the all-new Peugeot 408 offers a tailored experience for discerning drivers. Prices start at RM 146,055 for the Allure, RM166,055 for the Premium and RM196,055 for the flagship GT. Prices inclusive of a 7-year Warranty* or 200,000km, whichever comes first. 
