Peugeot Malaysia celebrated a significant milestone by handing over the first batch of the all-new Peugeot 408 to nine excited owners. The vehicle delivery event took place at the Malaysia Autoshow 2024, where these proud new owners drove home their brand-new Peugeot 408s, having placed their orders in mid-April.
The all-new Peugeot 408 has garnered positive feedback and considerable interest, amassing over 300 bookings since the order-taking began. Of these, 60% are for the GT variant, 22% for the Premium, and 18% for the Allure. This enthusiastic response highlights the market demand and popularity of the car, which stands out in a unique segment of its own.
Jamie Francis Morais, Managing Director of Stellantis Malaysia, remarked, “Today marks the beginning of the Peugeot 408 story as we start delivering customer orders. The feedback has been overwhelmingly positive, and we aim to keep up the momentum. We are thrilled to celebrate our first 10 owners and welcome them, along with future 408 owners, to the Peugeot family.”
Among the impressed is His Excellency Axel Cruau, the French Ambassador to Malaysia, who has chosen the Peugeot 408 GT as the official embassy vehicle. Present at the official launch, he praised the avant-garde design and innovative technology of the Peugeot 408, selecting it as the official embassy car. This prestigious endorsement underscores the strong appeal of the new Peugeot 408.
The all-new Peugeot 408 features a completely redesigned exterior with advanced technologies, embodying ‘The Language of Attraction’. Its dynamic fastback silhouette and distinctive feline cues hint at Peugeot’s future design direction.
Notably, the 408 is the first model to sport the brand’s new Peugeot logo and includes the latest Peugeot i-Cockpit interior with a high-vents architecture. It boasts a powerful 1.6-litre turbocharged PureTech engine delivering 218 hp and comes with stylish 18-inch Granite Grey and Granite Black wheels for the Allure and Premium variants.
The all-new Peugeot 408, locally assembled, is priced at RM 146,055 for the Allure, RM 166,055 for the Premium, and RM 196,055 for the flagship GT. Prices include a 7-years or 200,000km, whichever comes first.
For more information, visit www.peugeot.com.my or the one-stop call center at 1800-18-7852.
