Perodua is set to significantly bolster its exports by a staggering 79% this year, projecting sales of 1,960 units compared to 1,094 units in 2023, signalling a strategic move to diversify its global footprint.
The compact car manufacturer made a decisive step on May 3, 2024, by unveiling the Alza AV and H variants alongside the Axia AV and G models in Brunei. With ambitious sales targets of 120 units for the Alza AV, 40 units for the Alza H, and 300 units for the Bezza 1.0L G, Perodua aims to achieve a total of 460 units sold in Brunei this year. Notably, in 2023, the company’s highest export market was Brunei, with 300 units of the Bezza 1.0L G sold.
Dato’ Sri Zainal Abidin Ahmad, President and Chief Executive Officer of Perodua, expressed confidence in the company’s export expansion strategy, foreseeing 2024 as the inaugural year of significant overseas growth. He emphasized the readiness of the Malaysian automotive ecosystem to meet escalating global demand for Perodua vehicles.
Underpinning this surge in exports is Perodua’s commitment to robust operational expansion and enhancing the production capabilities of its suppliers. Dato’ Sri Zainal highlighted Brunei as the primary target for expansion, assuring that domestic vehicle allocations remain intact while reducing waiting periods for popular models and maintaining ready stock for selected variants.
Moreover, the heightened export initiative promises increased opportunities for Perodua’s vendors to amplify their sales volumes, synchronizing with the rising demand for spare parts in tandem with vehicle sales.
The newly introduced models – Alza AV, H, Axia AV, and G, as well as the Bezza 1.0L G – are competitively priced to appeal to Brunei’s market, with the Alza AV priced at B$30,900, Alza H at B$27,900, Axia AV at B$21,900, Axia G at B$17,900, and the Bezza 1.0L G at B$16,900. These prices encompass road tax and insurance, offering customers a transparent and comprehensive purchasing experience.
