Mercedes-Benz Malaysia is set to revolutionize the luxury automotive retail experience with the launch of Star Elegance, an innovative lifestyle retail concept. Debuting at Hap Seng Star Bukit Tinggi, this first-of-its-kind initiative aims to redefine the prestigious Mercedes moment for its customers.
The development of Star Elegance was driven by insights from recent focus groups involving nearly 400 Mercedes-Benz Malaysia customers. Results revealed that 94% found the lifestyle retail concept appealing, and 91% expressed interest in visiting a lifestyle shop while their vehicle is being serviced.
Star Elegance offers a range of wellness services, starting with a nail spa, and will expand to include new brands and luxury retail collaborations. Customers can also enjoy existing amenities such as the Mercedes-Benz Café, which offers a selection of beverages, and shop from an eco-conscious collection that underscores the brand’s commitment to sustainability.
The immersive experience is further enhanced by state-of-the-art charging solutions for electric vehicle owners, the Mercedes me App Digital Extras for an enriched car ownership experience, and various safety features ensuring customer well-being and security. Additionally, Mercedes-Benz Card holders receive exclusive benefits, including a 10% discount on parts, merchandise, and accessories, as well as 10x TreatPoints at Hap Seng Star Bukit Tinggi.
Mercedes-Benz is renowned for its superior engineering, exceptional performance, advanced technology, and ultimate luxury. Continuing its leadership in luxury electric vehicles, Mercedes-Benz Malaysia introduces four new EQE model variants. The all-new EQE 350+ sedan and EQE 350+ SUV, available in both Electric Art and AMG Line trims, offer a perfect blend of luxury and technology. With a diverse range of cutting-edge options, Mercedes-Benz ensures customers can find the perfect match for their lifestyle and environmental priorities.
Further information can be found at http://www.mercedes-benz.com.my/EQE. 
