smart #1, the flagship electric vehicle (EV) model offered by PRO-NET, has achieved a significant milestone within the Malaysian EV market. Crafted in collaboration with Mercedes-Benz and utilizing Geely’s Sustainable Electric Architecture (SEA), the smart #1 has solidified its position as the third-ranked EV SUV in the category of cars priced above RM180k, emerging as one of Malaysia’s most sought-after premium EVs.
The Malaysian EV market has experienced exponential growth in recent years, witnessing a surge in EV sales volume from 3,079 units in 2022 to 11,624 units in 2023. This surge has been accompanied by a notable increase in market share, rising from 0.43% to 1.45%. Against this backdrop of rapid electrification and evolving consumer preferences, smart has emerged as a frontrunner, captivating Malaysian consumers with its dedication to innovation and customer-centricity.
The success of the smart #1 in Malaysia can be attributed to its exceptional performance within the premium EV SUV segment. Within an unprecedented one-month timeframe since its local launch, 100 smart #1 units were sold, setting a new sales record. The smart #1 has proven its appeal to consumers seeking both performance and efficiency in their urban commute, consistently ranking among the top contenders in the EV premium SUV segment. Variants like the BRABUS model have garnered acclaim for their outstanding performance.
Behind smart’s accomplishments lies a blend of factors, including its premium brand heritage inherited from Mercedes-Benz, unique selling propositions such as providing access to 70% of charging locations through a single app, prominent ADAS features, and an unwavering commitment to enhancing nationwide charging infrastructure.
smart Malaysia’s dedication to delivering an unparalleled customer experience further enhances the success of the smart #1. From the innovative Hello smart app to comprehensive charging solutions and seamless service offerings, smart Malaysia ensures that every aspect of the EV ownership journey is optimized for convenience and satisfaction for smart owners. Moreover, smart Malaysia’s collaboration with key stakeholders and expansion of its dealer network from 10 to 13 locations, including the establishment of the first-ever community-centric hub in East Malaysia, underscores its commitment to meeting the evolving needs of Malaysian consumers and promoting EV adoption across the nation.
