Michelin Malaysia has unveiled its latest updates and strategic direction for the Malaysian market, emphasizing sustainability and performance optimization. The company’s commitment to innovation extends beyond the road, aiming to enhance the mobility experience while prioritizing environmental responsibility.
In 2023, Michelin achieved record-breaking operating income of €3.57 billion (US$3.85 billion), showcasing robust performance driven by a combination of factors including product mix, operational efficiency, and pricing strategies. Notably, Malaysia experienced a significant increase in demand for premium tires, particularly in the 18” and above rim segment, reflecting the growing popularity of SUVs in the country.
To enhance accessibility for consumers, Michelin has expanded its network of TYREPLUS outlets, MICHELIN Expert Centres, and distribution centers to 211 locations across Malaysia. This expansion ensures that customers nationwide have convenient access to Michelin’s high-quality products and services.
In addition to its existing product range, Michelin introduced VELO bicycle tires to the Malaysian market in 2023, aiming to revolutionize the cycling experience with durable, high-performance tires designed for safety and longevity.
Central to Michelin’s global sustainability initiative, the company is committed to the principles of ‘People, Profit, and Planet’, with a target to achieve sustainability goals by 2030. Each product innovation reflects this ethos, prioritizing the well-being of people, creating value, and minimizing environmental impact.
Michelin places a strong emphasis on employee welfare and community empowerment, investing in upskilling initiatives to ensure a skilled and motivated workforce. While maintaining a focus on profitability, Michelin strives to strike a balance between financial success and social responsibility.
As the demand for electric vehicles (EVs) grows in Malaysia, Michelin remains at the forefront of innovation to meet the unique tire requirements of EVs. Michelin tires are engineered to withstand the challenges posed by electric propulsion systems, offering superior lifespan, performance, and value compared to competitors.
With a proven track record of excellence in meeting the performance needs of EVs, Michelin tires provide electric vehicle owners with the optimal balance of efficiency, durability, and quiet operation, reaffirming the company’s commitment to driving sustainable mobility in Malaysia and beyond.
