In honor of BYD’s collaboration as an official partner of the UEFA European Football Championship 2024™ (UEFA EURO 2024™), Sime Darby Motors (SDM) is thrilled to unveil an electrifying initiative that offers Malaysian drivers the chance to embrace eco-friendly transportation while immersing themselves in the excitement of UEFA EURO 2024™.

During this campaign period, motorists who register a BYD ATTO 3 with the Road Transport Department (JPJ) system from April 1 to 30 will stand a chance to win tickets to the Final or Semi-Final matches of UEFA EURO 2024™! To participate, individuals can submit their entries at any of the 21 BYD dealerships across Malaysia. This exclusive opportunity ensures that new owners not only adopt cutting-edge electric vehicle technology but also potentially become a part of football history.

To mark the official launch, Sime Darby Motors is hosting the UEFA EURO 2024™ Event from April 19 to 21 at Carpark B, Bukit Jalil Stadium, between 9am and 6pm. The event promises a range of thrilling activities, exclusive promotions, and a vibrant atmosphere of football fandom.

Concurrently, the campaign will also run at BYD showrooms nationwide until April 30, 2024, offering customers special rebates, charging credits, and an exclusive Overtrade Programme for the BYD ATTO 3. This limited-time incentive aims to encourage those interested in transitioning to electric vehicles (EVs), aligning with BYD’s commitment to promoting EV ownership. By combining existing promotional rebates with a lucky draw opportunity, this comprehensive package makes the switch to electric mobility both exciting and financially viable.

This groundbreaking partnership between BYD and UEFA marks the first time a new energy vehicle (NEV) manufacturer has sponsored the Championship, marking a significant milestone in the event’s history. As one of the leading global NEV sellers, BYD is dedicated to supporting UEFA’s objective of organizing the most sustainable European Championship to date. Additionally, this collaboration serves as a platform to showcase BYD’s latest EV advancements to a wide audience, underscoring its commitment to reducing carbon emissions for a greener future.

In Malaysia, BYD distinguishes itself not only through its superior vehicle features and performance but also through its exceptional customer service. With a growing network of 21 advanced showrooms and plans to expand to at least 30 showrooms by the end of 2024, BYD continues to enhance its accessibility and customer support nationwide. Furthermore, BYD’s digital initiatives, such as the user-friendly BYD mobile app, provide customers with convenient access to service center locations, easy appointment scheduling, and vehicle diagnostics tools, demonstrating its unwavering commitment to enhancing service offerings throughout the region.

For more information, visit http://byd.simedarbymotors.my/ or follow www.facebook.com/BYDCarsMalaysia or www.instagram.com/bydcarsmalaysia/.  For enquiries, contact the Customer Care number at 1300-38-1888.