In 2024, MOTUL reaches a significant milestone as it announces its enhanced presence in Malaysia. This strategic decision is founded upon a rich 30-year local legacy, aiming to forge closer bonds with the brand within the Malaysian automotive market while reaffirming MOTUL Malaysia’s dedication to excellence in lubricant technologies.
Established in 1853, MOTUL has been a symbol of innovation and excellence in lubricant technology from its inception. Renowned for its pioneering role in the industry, MOTUL has been the preferred choice for automotive enthusiasts and professionals for generations. Its extensive product range is meticulously crafted to meet the highest standards of performance and reliability.
The brand boasts a prestigious history in racing and motorsports, supported by strategic partnerships with renowned teams across major racing events globally. Beyond sports and tradition, MOTUL remains at the forefront of pushing automotive performance boundaries, ensuring that every MOTUL lubricant delivers unmatched performance and reliability through its racing heritage.
Over the past three decades, MOTUL Malaysia has emerged as a key player in the Malaysian automotive sector, blending global expertise with local market insights. The brand has consistently invested in research and development to address unique local market needs. Recently, MOTUL was named the Event Title Sponsor for the upcoming 2024 Sepang 12 Hours, underscoring its prominent role in motorsports and commitment to superior performance and reliability.
A crucial partner in this journey has been High N Lubricant Sdn Bhd (HIGH N), under the leadership of Mr. Ti Chin Hwee. Over 30 years, both partners have worked tirelessly to build MOTUL’s brand equity, sharing a commitment to providing high-performance products for consumers. MOTUL Malaysia’s entry into the market underscores the significance of collaborating with like-minded partners such as HIGH N to cultivate lasting customer loyalty among Malaysian automotive enthusiasts. Presently, HIGH N serves as the sole macro distributor for MOTUL Motorcycle products in Malaysia.
At the heart of MOTUL Malaysia’s local operations lie strategic collaborations with distributor partners across key regions in Malaysia. This network has been instrumental in solidifying MOTUL’s local presence and expanding its reach by providing unparalleled access to its products nationwide. For instance, in the motorcycle segment, HIGH N has been an integral part of MOTUL Malaysia’s growth throughout its 30 years in the market.
In the automotive segments, MOTUL Malaysia’s distributor partners include Kai Shen Marketing Sdn Bhd for the Central region, Mr. Lubricant Sdn Bhd for the Northern and East Coast regions, Absolute Top Power Sdn Bhd for the Southern region, and Kai Shen Marketing (EM) Sdn Bhd for East Malaysia.
As MOTUL embarks on this new chapter in Malaysia, the brand remains steadfast in its commitment to innovation, quality, and sustainability. Future endeavors include advancing eco-friendly lubricant solutions for the Malaysian automotive market and furthering its commitments to the local community. One community-focused initiative is the End-Consumer Cash Rewards Campaign running until April 30, 2024, with more details available on MOTUL Malaysia’s Facebook page.
For more information about MOTUL’s product range, upcoming events, and the location of official distributors in Malaysia, please visit MOTUL’s website or connect with them on social media platforms like Facebook. Additionally, customers can explore MOTUL Malaysia’s official online stores on Shopee and Lazada.
