Motul Asia Pacific celebrated an electrifying showcase of speed, expertise, and stamina at the Motul 12 Hours of Sepang endurance race, which took place at the Sepang International Circuit from March 15th to 16th, 2023. Elevating from being the official Lubricant Partner to the Title Sponsor in 2024, this marks the second consecutive year of Motul Asia Pacific’s collaboration with the Malaysian endurance classic. The event witnessed 17 teams comprising Asia’s finest drivers across three categories, pushing their limits in the demanding Asian climate.
Motul’s sponsorship of the Motul 12 Hours of Sepang not only underscores its unwavering support for motorsports but also signifies its commitment to nurturing the vibrant and dynamic automotive community in Malaysia. Serving as a platform for fostering relationships with distributors, partners, professionals, and enthusiasts alike, the event solidified Motul’s reputation as a trusted ally in the automotive industry.
Motul curated a series of exclusive engagement activities tailored for over 170 key customers, ranging from immersive pit tours with the Malaysia-based Viper Niza Racing team to insightful technical training sessions comparing track and road products. Among the highlights was a presentation on Motul’s comprehensive CACE (Chemical, Additive, Care, and Essential) product range, offering diverse gear oils, brake fluids, and coolants, providing invaluable insights into Motul’s innovative product lineup and capabilities. Additionally, the Scantrust presentation showcased an anti-counterfeit and product traceability solution, highlighting Motul’s dedication as a responsible, customer-centric lubricant brand.
Ravi Shankar, Country Manager of Motul Malaysia, expressed gratitude for the event’s success, emphasizing the privilege of hosting valued customers and partners at the Motul Paddock Chalet. He highlighted this year’s theme, “Accelerate as One,” embodying Motul’s values of solidarity and community, while reaffirming the brand’s commitment to growth and becoming the preferred choice for synthetic lubricant oil among Malaysian customers.
Mazryianto Bin Mahadzir, Technical Manager at Yano Auto Parts, shared sentiments of belonging and appreciation, stating that Motul’s approach goes beyond just providing lubricants but fosters a lifestyle. With Motul’s reliable and accessible technology catering to various vehicles and needs, trust is effortlessly built with customers, making them feel like part of the family.
Bryan Chan from Promote Auto Care echoed similar sentiments, expressing gratitude for Motul’s commitment to customer value, emphasizing the importance of strong human connections in the automotive industry.
Carlo Savoca, Chief Marketing Officer of Motul Asia Pacific, discussed Motul’s optimism towards supporting more motorsports events in Southeast Asia. Stressing the significance of motorsports as a testing ground for their products, he highlighted the necessity of developing innovative solutions tailored to the unique challenges posed by the Asian climate and environment.
As the curtains close on yet another thrilling Motul 12 Hours of Sepang, Motul looks forward with enthusiasm to its journey of innovation, excellence, and collaboration within the automotive community. With an unwavering dedication to providing top-quality products and unmatched support, Motul reasserts its position as a driving force in Malaysia’s automotive landscape.
