From April 6 to April 14, 2024, Maserati is making its grand return to the Principality of Monaco, joining forces with tennis legends poised to battle it out on the clay courts of the prestigious Rolex Monte-Carlo Masters.
As the event’s main sponsor and official car provider for the third consecutive year, Maserati is orchestrating an off-court rendezvous with tennis icons, solidifying a winning partnership that will see top-ranked players compete in one of tennis’ most esteemed tournaments. Amidst matches, these illustrious athletes will be escorted by Maserati’s high-performance, elegant vehicles, adding a touch of sophistication to their journey.
The Rolex Monte-Carlo Masters annually captivates tennis enthusiasts and the glamorous aura surrounding the competition, promising an unforgettable week of highly anticipated matches on Monaco’s renowned clay courts. This event marries the thrill of competition with the elegance synonymous with one of the most beloved sporting disciplines.
Renowned for its fusion of elegance and performance, Maserati epitomizes luxury with superior quality, intricate craftsmanship, and timeless style—all proudly Italian. The brand seamlessly aligns with the esteemed values of the Rolex Monte-Carlo Masters, offering a platform where Maserati’s creations embody coveted exclusivity on the streets of Monaco.
With a rich sporting legacy, relentless pursuit of excellence, and a natural inclination for competition, Maserati stands as the perfect automotive marque to represent the titans of world tennis. The fleet of Trident cars, crafted entirely in Modena, will serve as impeccable companions for the athletes and guests during off-court activities, including the opportunity for test drives.
Ensuring no shot is missed, Maserati’s presence at one of the ATP Tour Masters 1000 series’ most significant events guarantees a gathering of the most discerning and passionate audience, all in true Maserati style.
