Sime Darby Auto Connexion-Ford (SDAC-Ford) embarked on the new year following a string of accomplishments that underscored the brand’s robust performance in 2023, solidifying its foothold in the nation’s automotive landscape.
In 2023, SDAC-Ford achieved record-breaking sales, with 8,858 units of the Ford Ranger and Ford Everest sold. This remarkable feat reflects the burgeoning trust and preference of Malaysian consumers for Ford vehicles, renowned for their exceptional performance, advanced technology, and superior quality. The Next-Gen Ford Ranger, in particular, has garnered significant acceptance and popularity in the Malaysian market since its launch, attributed to its outstanding performance and quality. Notably, the Next-Gen Ranger Raptor 3.0L Petrol engine model, boasting a powerful V6 Twin Turbo engine with 397 PS and 583 Nm of torque, promises exhilarating driving experiences. Additionally, the recently launched Next-Gen Ranger Platinum model offers luxurious comfort and cutting-edge technology.
A pivotal factor contributing to SDAC-Ford’s success is its continuous expansion of the dealership network, aimed at enhancing the Ford service experience. In 2023, the company initiated the construction of a state-of-the-art RM12 million Ford Signature dealership in Penang, poised to elevate the standard of service with a modern 3S centre equipped with sixteen service bays and four vehicle display areas, set to be operational by the end of Quarter 2 2024.
Strategically tapping into East Malaysia’s vibrant pickup market, SDAC-Ford significantly expanded its presence in the region by launching key dealerships in Sabah and Sarawak. Noteworthy among these expansions are the openings of Ford Kota Kinabalu (Inanam) and Ford Kota Kinabalu (Penampang) in Sabah, as well as Ford Kota Samarahan in Sarawak, further solidifying the brand’s footprint in East Malaysia with a total of nine Ford dealerships across the area and thirty-eight nationwide.
Ford’s accolades in 2023 include the Next-Gen Ranger WildTrak winning the Malaysia Car of the Year 2023 award for Best Truck, with the Next-Gen Ranger Raptor 3.0L V6 Twin Turbo receiving an Honorable Mention, showcasing Ford’s unparalleled capabilities and innovation. Furthermore, the Ford Ranger was honored with the People’s Choice Award for the Best Pickup Truck 2023 by Carlist.my and named ‘Pick-up Truck of the Year’ by the Allianz DSF.my Vehicle of the Year (VOTY) Award 2023. Adding to the list of accolades, the Ford Ranger received the CarPlus Editor’s Choice Award for Pickup Truck of the Year 2022-2023, with the Ford Ranger Raptor securing a Car of the Year award.
With a remarkable performance in 2023, SDAC-Ford anticipates maintaining its leadership position in the sector by offering cutting-edge vehicles and an unparalleled ownership experience. Join the Ford family today to explore the exceptional Next-Gen Ford Ranger and Raptor models, perfectly suited to your lifestyle or needs. Visit your nearest Ford showroom or check out the upcoming Hari Raya specials online at www.sdacford.com.my or follow Ford Malaysia on Facebook, Instagram, Twitter or YouTube for more information.
