Castrol recently celebrated an incredible milestone of 125 years worldwide, with an impactful 100-year journey in Malaysia. Renowned for its history of innovation and setting industry standards, Castrol proudly unveils a vibrant new logo, marking the beginning of a dynamic era of advancement and growth.
The brand’s new essence, “We accelerate your progress,” embodies Castrol’s dedication to fostering change through cutting-edge technologies, premium products, and outstanding service experiences. This philosophy lies at the heart of the company’s refreshed vision and mission.
Castrol’s new logo features a contemporary, energetic design, radiating a sense of progress and innovation. While retaining the iconic red, green, and white colors, synonymous with the brand, they have been reimagined to enhance brand recognition and resonance. Additionally, a new sonic identity has been crafted to complement the refreshed visual identity, evoking sensations of acceleration and dynamic movement, ensuring Castrol remains memorable and distinctive.
Set to launch in 2024, the new logo will coincide with a refreshed packaging design, symbolizing a comprehensive brand makeover poised to captivate audiences with its modern appeal. As Castrol embraces this exciting evolution, it reaffirms its commitment to continual innovation, striving to meet the evolving needs of consumers worldwide.
