In anticipation of the global debut of the Porsche Macan, Michael Mauer reflects on the unique challenges faced by the Style Porsche team in refreshing the iconic design of this highly successful SUV. As the Vice President of Style Porsche, Mauer emphasizes the significance of maintaining a clear connection to the Porsche product family while introducing innovative elements to define the new Macan.
Mauer highlights the groundbreaking nature of the new Macan as the first Porsche model undergoing electrification while retaining an established product identity. He emphasizes the need for each sports car to embody the quintessential Porsche DNA while being unmistakably perceived as “the new one.” Striking the delicate balance between tradition and innovation is acknowledged as a complex endeavor by the designer.
The transition from an internal combustion engine to an all-electric powertrain in the Macan not only presented new opportunities but also posed challenges for the Style Porsche team. Mauer explains the critical role of technical requirements in shaping the car’s proportions, considering the arrangement of various components. While the electric powertrain provides flexibility, the challenge lies in accommodating the substantial battery without compromising the iconic Porsche flyline. The collaboration between designers and aerodynamics engineers proves successful, with the all-electric Macan achieving an impressive drag coefficient of 0.25, making it one of the most aerodynamic SUVs in the market.
Contrary to the trend of distinguishing electric models from combustion-engined counterparts, Porsche opts to maintain its design DNA across all models. Mauer emphasizes that even an electric Porsche remains a true sports car within its segment, and the design reflects the timeless Porsche identity. The new Macan retains its fundamental proportions while showcasing refinements both inside and out, exuding a sportier and more dynamic vibe.
For a comprehensive insight into the design evolution of the Macan, the full interview with chief designer Michael Mauer can be explored in the Porsche Newsroom. The highly anticipated world premiere of the all-electric Macan will be broadcast on Thursday, January 25, 2024, via livestream from Singapore at 12:30 CET. The event will provide a firsthand look at the future of Porsche’s electric SUV, with a recording available in the Newsroom for those unable to join the live broadcast.
