Isuzu’s D-Max pick-up truck has once again surpassed expectations, achieving a remarkable milestone in 2023 with sales reaching 9,650 units. This figure represents a significant leap from the previous record of 9,211 units in 2022, highlighting the continued success and popularity of this award-winning vehicle.

The third-generation Isuzu D-Max has not only secured its place as a preferred pick-up truck in the market but has also garnered a global fan base with its revolutionary design and impressive features. Enjoying two consecutive years of record sales in Malaysia, the D-Max has firmly established itself as the go-to choice for discerning customers.

The comprehensive range of eight Isuzu D-Max variants has allowed customers to find the perfect model for their specific needs. From the hard-working Single Cab to the sophisticated and highly-desirable X-Terrain flagship, the lineup caters to a diverse range of preferences.

The 1.9-litre Standard variant, in particular, has maintained its popularity, contributing 28% to the overall sales. This variant’s appeal lies in its modest engine displacement, offering benefits such as lower road tax and running costs while delivering spirited performance through its impressive power and torque output.

The flagship X-Terrain variant, despite being a newcomer in the premium pick-up truck segment, has experienced positive growth in 2023. Its exceptional finish, high sophistication, and satisfying on- and off-road performance have resonated with customers. Since its launch, the Isuzu D-Max X-Terrain has set trends, growing by a substantial 24.5% and introducing class-leading features, including a full suite of Advanced Driving Assistance Systems (ADAS) and an industry-leading 7-year unlimited mileage warranty.

The consistent and robust demand for the Isuzu D-Max has elevated the brand to the No.2 position in Sabah, Kedah, and Pahang in the pick-up truck segment. Nationally, the brand now holds the No.3 position with an impressive 16.6% market share, further solidifying Isuzu’s standing in the competitive automotive landscape.

For more on the line-up of Isuzu D-Max pick-up trucks or to find the nearest authorized Isuzu showroom, visit pickuptruck.isuzu.net.my or https://www.facebook.com/ISUZU.DMax.Malaysia/