In 2023, BMW Group Malaysia achieved another impressive feat, showcasing robust business performance by delivering over 15,000 units of BMW, MINI, and BMW Motorrad vehicles. This accomplishment solidified the premium automaker’s standing as Malaysia’s top premium automaker for the fourth consecutive year.
Notably, as part of their 20th-anniversary celebrations in the country, BMW Group Malaysia secured its position as the Number One Premium Electric Vehicle Provider. They delivered over 3,600 electrifying units of BMW, MINI, and BMW Motorrad vehicles, constituting an impressive 24.5% of total deliveries and marking a remarkable 136% growth compared to the previous year. This achievement brings the total number of premium electrified BMW vehicles on Malaysian roads to nearly 30,000, contributing significantly to the future of electrified mobility in the country.
In terms of individual brand successes, BMW delivered nearly 11,700 premium luxury vehicles, MINI experienced a remarkable growth of 42% with over 1,700 vehicles delivered, and BMW Motorrad saw a 13% increase with over 1,500 motorcycles delivered. Collectively, these accomplishments represent an almost 4% increase in total deliveries across the BMW Group portfolio compared to 2022.
Pierre Jalady, Vice President and Head of MINI region Asia, Eastern Europe, Middle-East, Africa, expressed his satisfaction at the 2024 business briefing, stating, “There truly has been no better way to close over two decades of the BMW Group in Malaysia than seeing the exemplary performance of our vehicles in the local premium automotive market.”
Jalady highlighted the remarkable growth of the electrifying BMW i fleet, attributing it to the introduction of models such as the BMW iX1, the BMW iX, BMW i7, the MINI Electric, and the BMW CE04. He emphasized the significance of achieving the title of the Number One Premium Electric Vehicles provider in Malaysia, underscoring the company’s commitment to shaping the future of the Malaysian automotive landscape.
As the company reflects on its achievements in 2023 and sets sights on 2024, Jalady expressed gratitude to the dedicated teams at BMW Group Malaysia, dealer partners, loyal customers, and stakeholders for driving innovation and joy into the future of Sheer Driving Pleasure.
The article also highlighted BMW Group’s global success, with over 2,500,000 vehicles delivered worldwide, setting a new all-time high sales record. The performance of electrified vehicles from the BMW Group portfolio contributed to 15% of overall deliveries, showcasing the premium automaker’s pioneering role in the global electric vehicle segment.
Additionally, the article introduced the upcoming state-of-the-art showroom in Balakong, a collaboration between BMW Group Malaysia and Auto Bavaria, the largest authorized BMW dealership network in Malaysia. This expansive facility, built on the Retail.NEXT concept, will be one of the largest BMW Group showrooms in the country, featuring modern design, innovative digital sales tools, and lifestyle-oriented facilities, creating a premium atmosphere for customers.
Dato’ Jeffri Salim Davidson, Group Chief Executive Officer of Sime Darby Berhad, expressed excitement about the new showroom, emphasizing the commitment to delivering an exceptional automotive experience. The Auto Bavaria Balakong dealership will showcase an extensive range of vehicles from the BMW Group, offering a comprehensive and luxurious ownership experience for customers.
Apart from the above announcement, BMW Malaysia also preview the facelifted Plug-in Hybrid BMW X5 variant. This new X5 will be continue to be locally assembled, and it will be the BMW X5 xDrive50e. Coming with M Sport package as standard, the new X5 will come with better performance, more efficient, and greater electric range.
The updated car will come with a more powerful PHEV powertrain, and it now produces 489 hp and 700 Nm of torque. This is 96 hp more than the outgoing model. The powertrain combines a 3.0L turbocharged inline-6 engine mated to a powerful electric motor, where it allow the new X5 to accelerate from 0-100 km/h in just 4.8 seconds. With a bigger battery, the X5 now has a maximum WLTP range of 110km. Other than a bigger battery, the onboard charger has also been updated to a 7.4 kW charging speed, where it can charge from 0-100 % in just 4.5 hours.
Within the impeccably crafted interior of the New BMW X5 xDrive50e M Sport, the driver is welcomed by the remarkable 14.9-inch BMW Curved Display featuring a fully digital display cluster, now enhanced with the cutting-edge BMW Operating System 8.5. This system incorporates the BMW Live Cockpit Professional and a versatile BMW instrument panel, facilitating a comprehensive range of interaction methods between the vehicle’s occupants and the car itself. Interaction can occur through the iDrive Controller, voice commands, touch gestures, or the optional Gesture Control. Standard features also include the ambient Light Bar with a crystalline surface structure and the Harman Kardon Surround sound system. The center console of the New BMW X5 xDrive50e M Sport now features a redesigned layout with additional touch-sensitive function keys, and gear changes are executed using a rocker switch.
The SAV (Sports Activity Vehicle) comes equipped with added standard features, including BMW Comfort Access, Driving Assistant Professional, and Parking Assistant Professional. The exterior color options of Black Sapphire, Manhattan, Mineral White, and Skyscraper Grey are complemented by the “Merino” interior upholstery, a member of the BMW Individual Extended Leather family. This luxurious interior upholstery is available in two distinct color options – Black and Tartufo, both embodying the promise of athletic sophistication and modern luxury inherent in the New BMW X5 xDrive50e M Sport.
Customers may contact their preferred authorised BMW dealer to learn more about the New BMW X5 xDrive50e M Sport or visit the website HERE for more information.