In November 2023, Proton once again showcased its market prowess with impressive sales figures, reinforcing its stronghold in the automotive industry. Recording a total registration of 12,296 units (domestic + export), PROTON secured its second position among automotive brands, underscoring its resilience in a fiercely competitive market.
The Company’s year-to-date (YTD) sales, up to November, reached a remarkable 141,900 units (Domestic: 138,876 units, Export: 3,024 units). Noteworthy is the fact that Proton has already surpassed the sales volume of the entire previous year, achieving 141,900 units compared to last year’s 141,432 units. This commendable 12% year-on-year growth brings the market share to a steady 19.7%.
A significant highlight in November was the launch of the Proton S70 on the 28th, making a substantial impact with a threefold increase in bookings following its launch and price announcement. The tagline “Intelligence that Evolves” resonated well with consumers, as evidenced by the surge in bookings, now exceeding 900 per week. Total bookings for the S70 have surpassed 3,000 units, indicating a successful entry into the market that aligns seamlessly with the needs and preferences of Malaysians.
The Proton X Series, comprising the X50, X70, and X90 models, has won the hearts of Malaysian car buyers, reaching a significant milestone of 201,710 units on the road. Renowned for innovation, performance, and style, the X Series symbolizes Proton’s commitment to delivering vehicles that resonate with the diverse preferences of consumers.
The Proton X50, a frontrunner in the B-segment SUV category, remained a customer favourite, contributing significantly to November’s success with 2,115 units sold. Since its launch, a total of 102,325 units have been sold. The X70, a robust contender in the C SUV segment, recorded 95,100 units in sales since launch, maintaining its strong market standing. The X90, introduced less than a year ago, continues to lead the D SUV segment, garnering 4,285 units in sales, further contributing to the overall success of the X Series.
Proton’s PIES models (Saga, Iriz, Persona, Exora) continue to exhibit impressive growth compared to YTD 2022, with a notable 34.3% increase. The Proton Saga remains the highest performer, taking the lead with 6,349 units sold, securing its enduring popularity among Malaysian car buyers.
Reflecting on these achievements, Roslan Abdullah, Chief Executive Officer of Proton Edar, expressed confidence, stating, “November has shaped up well for us, and we’re poised for a strong year-end close. Our model lineup has been a key player, perfectly aligning with preferences for style, performance, technology, and practicality. The ongoing improvements in our after-sales services have strengthened customer confidence, ensuring a smooth ownership journey. We’re confident in delivering a strong finish this year, getting cars into the hands of our customers before the year concludes.”
