Mercedes-Benz Malaysia continues its annual tradition of spreading joy through the 13th edition of the “Christmas in a Shoebox” social initiative. This heartfelt endeavor touched the lives of 47 children at Rumah Hope during the festive season.
Committed to fostering a better future within its communities, Mercedes-Benz Cars Malaysia emphasizes sustainability, social responsibility, and corporate initiatives. Guided by the principle of sustainability and as a key corporate strategy, the company has made a positive impact throughout the year. Noteworthy initiatives include the ‘Grants for Good’ campaign and the renewed partnership with the Nicol David Organisation’s ‘Little Legends’ initiative, reflecting a dedication to giving back to society while building unity among employees for noble causes.
Mercedes-Benz Malaysia’s employees embraced the spirit of the season, playing a vital role in brightening the holiday for the children. With genuine care, they selected gifts aligned with each child’s wishes from their wishlists. The “elf squad,” as the employees were affectionately called, personally delivered these gifts in a fleet of festively adorned Mercedes-Benz EQ vehicles, resembling enchanting sleighs.
Upon arrival, the elf squad engaged the children in games, decorated the Christmas tree with their wishes, and encouraged their creativity through Christmas and sustainability-themed paintings. A surprise visit from Santa added to the joy as he distributed personally curated gifts. The event culminated in a delightful meal shared between the children and the elf squad, spreading smiles all around.
Rumah Hope serves as a sanctuary for abused, neglected, and underprivileged children aged 5-17. The organization’s mission is to provide a nurturing social environment with physical and emotional care for children deprived of life’s necessities.
As part of its commitment to creating a better world, Mercedes-Benz Malaysia donated RM100,000 to seven nonprofit organizations under the “Grants for Good” program. This initiative empowers employees to nominate and vote for preferred nonprofits, placing them in control of the donation selection process.
Mercedes-Benz Malaysia’s 2023 Corporate Citizenship strategy focuses on environmental sustainability, education, and community relief. These pillars guide the channeling of resources to make a tangible and lasting impact. The company has also renewed its partnership with Nicol David Organisation’s Little Legends program, contributing RM100,000 to support sustainability workshops educating the next generation on the importance of a sustainable lifestyle. 
