Stellantis, a global automotive giant boasting 14 renowned brands like Peugeot, Citroën, Ram, Maserati, Alfa Romeo, Jeep®, and more, has unveiled its strategic vision for introducing innovative mobility solutions to the ASEAN region. Among its central objectives is to spearhead the transition to electrification, bringing forth its cutting-edge STLA Medium platform.
The STLA Medium platform, introduced worldwide in June 2023, is designed from the ground up for Battery Electric Vehicles (BEVs) and features a host of advanced capabilities. These include an impressive 700-kilometer range, exceptional energy efficiency, embedded power solutions, and efficient charging capabilities.
In a resounding commitment to long-term sustainability and the realization of its ambitious Dare Forward 2030 strategy, Stellantis has committed an investment of over RM2 billion (€400 million) to introduce the STLA Medium platform to the ASEAN region. This platform opens the door for Stellantis to manufacture multi-energy vehicles, encompassing BEVs, ICE, and MHEVs, tailored specifically for the ASEAN market. This initiative is set to create opportunities for local suppliers and manufacturers, potentially yielding over RM5 billion (€990 million) in the next four years.
Beyond manufacturing, Stellantis’ investment in electrification aims to unlock a multitude of opportunities. These include fostering a local electrification ecosystem that encompasses the assembly of battery packs and the creation of new job prospects, which will contribute to the growth of local businesses and positively impact the regional economy.
Daniel Gonzalez, Chief Operating Officer for ASEAN & General Distributors at Stellantis, emphasizes the company’s dedication to achieving net carbon-zero output by 2038, aligning its ASEAN growth and expansion with its global commitment to environmental responsibility.
In line with its ASEAN aspirations, Stellantis is joining forces with the Indonesian government and other local stakeholders to implement a localization strategy for battery materials and advance its electrification goals. This includes a partnership with Indomobil Group, an experienced local automotive company, to commence local assembly of Citroën electric vehicles in 2024. Stellantis has also become a part of an international consortium working on a “Responsible Green Electric Vehicle ecosystem” in Indonesia, further cementing its commitment to the region’s development.
Stellantis’s presence in the ASEAN region has been strengthened by its acquisition of the Gurun plant in Kedah in 2021 and the establishment of its India and Asia Pacific Regional HQ in Kuala Lumpur. The company is exploring the potential of the Gurun plant to serve as a regional manufacturing hub for battery electric vehicles (BEVs) catering to both domestic and export markets within ASEAN. Currently, the plant produces key Peugeot models that are distributed to various regional markets.
Additionally, Stellantis is implementing other growth initiatives in the region, such as establishing a fully functional Regional Training Academy and Competency-based Upskilling Center, forging partnerships with local companies to develop new mobility solutions and services for the ASEAN region.
The ASEAN & General Distributors organization plays a crucial role in the India & Asia Pacific (IAP) region, which is one of Stellantis’ “Third Engine” growth regions, alongside South America and the Middle East & Africa.
With over €180 billion in net revenues achieved in 2022 and a presence in 130 markets, Stellantis is deeply committed to driving the adoption of BEVs in the ASEAN region. Its diverse portfolio of upper mainstream European brands, global SUVs, American brands, and luxury and premium marques positions the company to offer over 75 BEVs and reach a global annual BEV sales target of 5 million vehicles by 2030.
