Tourism Malaysia and Perodua have recently formalized a dynamic partnership through a three-year Memorandum of Collaboration (MoC), spanning from 2024 to 2026. This strategic alliance is grounded in a shared dedication to advancing Malaysia’s tourism sector, with a focus on improving accessibility and enriching the overall tourist experience.
Key Objectives of the Collaboration:
Enhanced Accessibility: Malaysia’s leading automotive brand, Perodua, will play a pivotal role in enhancing accessibility for both domestic and international tourists.
Sustainable Tourism: Both organizations commit to promoting sustainable tourism practices, actively endorsing eco-friendly travel options and mitigating the environmental impact of tourism. Perodua’s emphasis on energy-efficient vehicles aligns seamlessly with this vision.
Cultural Exchange: In celebrating Malaysia’s rich tapestry of cultures, traditions, and heritage, Tourism Malaysia and Perodua will facilitate cultural exchange programs, enabling tourists to immerse themselves in the diverse customs and traditions of the country.
Marketing and Promotion: The collaboration will witness a pooling of resources to market Malaysia as a premier tourist destination. Joint advertising campaigns, promotional events, and digital platform utilization will be key components to attract a global audience.
Customer Experience: Renowned for its customer-centric approach, Perodua will closely collaborate with Tourism Malaysia to elevate the overall tourist experience. This encompasses seamless transportation services, curated recommendations for cultural events, and attractions, ensuring a memorable visit to Malaysia.
Dato’ Dr. Ammar Abd. Ghapar, Director General of Tourism Malaysia, expressed enthusiasm about the transformative journey with Perodua, stating, “Our collaboration signifies a united commitment to making Malaysia even more attractive to tourists, providing them with an unforgettable experience that showcases the beauty, diversity, and warmth of our country.”
Perodua’s President and CEO, Dato’ Sri Zainal Abidin Ahmad, highlighted the alignment of this collaboration with Perodua’s “mobility as a lifestyle” initiative. Through the MoC, Perodua aims to expand its new business model, particularly vehicle subscription, while gathering real-time feedback from foreign travellers.
This collaboration between Tourism Malaysia and Perodua marks the beginning of an exciting era for Malaysia’s tourism industry, promising to deliver significant benefits to the nation, its tourists, and the environment. 
