UMW Toyota Motor has concluded the month of September 2023 on a high note, achieving strong growth in monthly sales. The company reported total sales of 9,228 units, which includes both Toyota and Lexus vehicles. Of this figure, 9,020 units were Toyota vehicles, while Lexus contributed 208 units to the total. With this remarkable achievement, the year-to-date sales as of September 2023 have reached 76,511 units, marking an impressive 8.0% year-on-year increase compared to the same period last year when year-to-date sales stood at 70,872 units.
Toyota continues to strengthen its position in the non-national B-segment hatchback market in Malaysia by introducing the Yaris IMP. This new model boasts styling enhancements, cutting-edge technology, and a refreshed interior design, building on the success of the previous Yaris model, which has seen over 60,300 units sold since its launch in 2019. The Yaris IMP is aimed at the Gen-Z audience, offering two variants – the 1.5E and 1.5G, and it embodies the tagline “Dare to Live: Amp Up Your Vibe,” delivering excitement and joy to those seeking a status upgrade.
In a bid to provide a more seamless digital experience to customers, Toyota has introduced the Toyota MY app. This innovative app combines the features of the Toyota Drive and Toyota 24Seven apps into a single platform, allowing Toyota owners to access vehicle information, schedule service appointments, request 24Seven roadside assistance, locate Toyota outlets, and more—all within a cohesive and user-friendly interface. The app, available for both iOS and Android devices, also offers the latest Toyota news and promotions, with additional features and innovations planned for the future.
In early October, Toyota launched the 17th edition of the Toyota Dream Car Art Contest for 2023/24. This global art competition aims to inspire children to think creatively and share their imaginative visions for the future of mobility. Themed “Igniting Young Minds to Reimagine Mobility,” the competition features three age categories—Group 1 (aged 7 and under), Group 2 (aged 8-11), and Group 3 (aged 12-15). Nine Malaysian winners from these categories will represent the country at the global contest in 2024. The Toyota Dream Car Art Contest, which received a staggering 780,000 entries from 90 countries and regions in 2022, underscores Toyota’s commitment to meaningful community engagement on a global scale.
To make the dream of owning a Toyota more accessible, UMW Toyota Motor extended its promotion offering a brand-new Toyota with up to 100% financing. Customers can select a low monthly installment plan starting from only RM688 for the latest Toyota Vios. Additionally, buyers opting for a new Toyota Camry can benefit from a generous price reduction of up to RM15,000 through this promotion.
Toyota owners are not only supported in purchasing but also in maintaining their vehicles at peak performance. The Toyota Service Savers program offers cost-effective options for professional car care and genuine Toyota parts. New customers can choose between 5-year and 3-year servicing packages, with potential savings of up to RM814 for HILUX buyers opting for the 5-year package. Existing Toyota owners can also enjoy attractive discounts on 2-year servicing packages, with HILUX drivers saving up to RM569.
For further information, visit the official Toyota Malaysia website at https://www.toyota.com.my or contact the Toyota Freephone line at 1-800-8-TOYOTA (869682).
