Enthusiasts of both virtual and real-world racing are in for a treat as Sony Pictures presents “Gran Turismo: Based on a True Story,” scheduled for a cinematic release on August 25th. The film proudly features Michelin as its official tire partner, prominently displayed on the big screen.
The movie unfolds the astounding true narrative of an unlikely trio – a determined working-class gamer (Archie Madekwe), a former racecar driver facing failure (David Harbour), and an idealistic motorsport executive (Orlando Bloom). United by their shared passion, they embark on a daring venture to challenge the upper echelons of the racing world. A tale of inspiration, adrenaline, and resilience, Gran Turismo demonstrates that boundless determination leads to the conquest of the impossible.
Shot on actual racetracks across the globe, including the Slovakia Ring, Dubai Autodrome, Nürburgring, Red Bull Ring, and the Hungaroring, “Gran Turismo: Based on a True Story” offers an authentic racing experience. The film showcases cutting-edge Michelin tires, specifically the MICHELIN Pilot Sport 4 S and the MICHELIN Pilot Sport Cup 2R, engineered for unparalleled performance on the racetrack. Notably, these tires bear resemblance to the ‘confidential’ tires harboring advanced technologies akin to those seen in real-life Le Mans competitions.
Michelin’s collaboration with Sony Pictures is in sync with its partnership with the renowned video game, Gran Turismo 7. This video game franchise, initiated in 1997 by Polyphony Digital Inc., a subsidiary of Sony Interactive Entertainment Inc., has entered its seventh iteration. Michelin’s involvement extends to equipping Gran Turismo 7 with groundbreaking racing tires, crafted through the amalgamation of tire modeling expertise and real-world motorsport data.
The sophistication of Michelin’s tire development process is underscored by its role in outfitting the latest-generation Hypercars and GTP prototypes for events like Le Mans, FIA World Endurance Championship, and IMSA WeatherTech SportsCar Championship. These tires are conceived virtually, a result of Michelin’s commitment to data-driven innovation and collaboration with automobile manufacturers for new model development.
By bringing these extraordinary tires to the forefront of the silver screen, “Gran Turismo: Based on a True Story” affords Michelin a unique opportunity. This cinematic journey engages a diverse audience, from devoted fans to newcomers, allowing Michelin to showcase its brand and highlight its technological prowess in the realm of virtual tires. As the film’s characters embody the spirit of pushing boundaries, Michelin, too, emphasizes that innovation knows no limits.
To learn more about Michelin’s partnership with Sony Pictures for the film “Gran Turismo: Based on a True Story”, please visit: https://www.michelin.com.my/gran-turismo-movie.
