The inaugural Car Club event by PUMA in Southeast Asia, hosted at Kuala Lumpur’s Sentul Depot, marked an exhilarating triumph as it masterfully merged the worlds of Motorsport, fashion, entertainment, and gastronomy, delivering an unforgettable spectacle of fervor.

The event served as a striking testament to PUMA’s immersive exploration of the Motorsport realm, where the confluence of passion and style thrives. Echoing its famous tagline, “Forever Faster,” the occasion vividly embodied PUMA’s unwavering dedication to the fast-paced, constantly evolving spirit of Motorsport. PUMA’s formidable presence in the sport has outshone that of any other athletic brand worldwide, underscoring its aspiration to lead and innovate in athletic fashion and lifestyle.

From the onset, attendees were seamlessly transported into the heart of racing and high-speed excitement. A plethora of on-site activities and electrifying performances were thoughtfully curated to provide visitors with a taste of what it truly means to be a part of PUMA’s captivating Motorsport universe.

The spotlight of the event undoubtedly shone on Choo Sung-hoon, affectionately known as Sexyama, whose enthusiastic participation resonated with fans and attendees alike. His designation as PUMA’s Southeast Asia Motorsport Ambassador was met with resounding enthusiasm. Choo perfectly embodied the brand’s commitment to Motorsport, drawing parallels between the adrenaline of MMA and the exhilarating world of racing. His presence flawlessly epitomized the amalgamation of athleticism, entertainment, and the essence of “Forever Faster.”

Choo conveyed, “Both MMA and Motorsports demand intense focus to excel. Despite growing older, I’m determined to persevere. Collaborating with PUMA allows me to inspire others to embrace the same spirit and continue being a beacon of hope for middle-aged individuals.

In his first visit to Malaysia, Choo shared his excitement, saying, “This marks my inaugural visit to Malaysia. I’ve always yearned to connect with Malaysians, and I’m genuinely thrilled to be here today. The immense turnout surprises me, and I hope this affection and support for PUMA endure,” he expressed to the crowd.

Prominent figures from the influencer sphere graced the vibrant audience, magnifying the celebration’s aura while highlighting PUMA’s pivotal role in shaping Motorsport’s narrative within the fashion and lifestyle domain.

Leaders from PUMA’s Car Club community in Malaysia, Singapore, and Indonesia also graced the event. These pioneers in their respective domains showcased the potent amalgamation of community and commerce, united by their shared passion for Motorsport and the brand.

PUMA’s inaugural Car Club event was not merely a revelry for a fresh apparel line; it stood as a testament to the brand’s vision and dedication to Motorsport. As the world hurtles forward, PUMA’s unwavering promise to remain “Forever Faster” stands strong, leading the charge in style, performance, and fervor.

PUMA enthusiasts can now explore the latest Autumn Winter 2023 Motorsport collection, available at selected PUMA stores and PUMA.com. The product range spans from RM159 to RM729, ensuring a diverse selection for Motorsport aficionados to choose from.

To learn more about PUMA’s Motorsport collection, please visit: https://my.puma.com/my/en/motorsport-1.