Proton recently announced that they will be enhancing the trade-in process for its customers by establishing strategic partnerships with three renowned E-Bidding Companies (EBC). By teaming up with myTukar, MUV, and CARSOME, Proton aims to offer a faster and more efficient solution for customers looking to own new cars.
With a focus on transforming the trade-in experience, Proton’s collaboration with these EBCs promises enhanced convenience, trustworthiness, competitive trade-in values, transparent pricing, secure payment and ownership transfer, daily auctions, faster disposal, and comprehensive inspections.
Roslan Abdullah, Deputy Chief Executive Officer of Proton, expressed excitement about joining forces with myTukar, MUV, and CARSOME, acknowledging their expertise in e-commerce and auction platforms. He believes that these partnerships will provide customers with a seamless and reliable solution to dispose of their trade-in cars while receiving competitive trade-in values.
Recognizing the need to improve the trade-in process as sales volume continues to rise, Proton aims to offer customers a streamlined approach. Through the user-friendly online platform provided by the EBCs, customers can now send their vehicles for auction, eliminating the need to visit multiple dealerships or engage in negotiations with potential buyers. This saves valuable time and effort.
The fair and open auction system employed ensures that customers receive competitive trade-in values for their vehicles. Transparency in pricing empowers customers to make informed decisions during the trade-in process, while expedited payment and ownership transfer processes minimize delays or complications, resulting in a seamless experience for customers. 
Proton’s efforts to increase the number of models offered, enhance product quality, and introduce connectivity technology have led to increased consumer confidence. The collaboration with EBCs aims to further enhance these efforts and improve the trade-in value of Proton models, thereby facilitating customers who wish to upgrade their vehicles.
As the first OEM to form strategic partnerships with EBCs, Proton believes that this pioneering move will revolutionize trade-in transactions, promote transparency, and boost new car sales. By utilizing open platforms, the resale value of Proton models can be accurately established, building consumer confidence and providing buyers with a clearer picture of ownership.
