Since its inception, Mercedes-Benz has been at the forefront of defining excellence in the automotive industry. With a rich history of iconic designs and ground-breaking innovations, the brand’s pioneering spirit continues to shape the development of automobiles. At this year’s IAA Mobility Show in Munich, Mercedes-Benz showcases its vision for the future of mobility, with a particular focus on the Mercedes Benz Entry Segment.
The “Open Space” in the Mercedes-Benz Pavilion at Apothekenhof serves as the venue for this spectacular display. Here, visitors can explore the entire range of current and future electric and electrified vehicles across all Mercedes brands, including Mercedes-AMG, G-Class, Mercedes-Maybach, and Mercedes Benz Vans. From compact models to luxury SUVs and multi-purpose vehicles, Mercedes-Benz aims to build the world’s most desirable cars.
A major highlight at the show is the world premiere of the E-Class All-Terrain, completing the new E-Class family. This electrified off-road variant will also be available as a plug-in hybrid, showcasing Mercedes-Benz’s commitment to sustainable driving experiences. Additionally, visitors get an exciting sneak peek at the electric series-production future of a Mercedes-Benz off-road icon.
Embracing an all-electric future, Mercedes-Benz emphasizes the importance of charging infrastructure. At the “Open Space,” visitors can explore the brand’s best-in-class charging solutions for both public and home charging, further enhancing the appeal of electric vehicles.
Beyond showcasing vehicles, the IAA Mobility’s “Open Space” concept also serves as a platform for enthusiasts, locals, and visitors to engage in discussions about current and future mobility trends. Mercedes-Benz has planned an engaging program of events, catering to all ages, ensuring a memorable experience for attendees.
For those keen to experience the future of mobility first-hand, the “IAA Experience” offers passenger rides in a fleet of 30 electric and electrified models. The highlight of the experience is the VISION EQXX, the company’s efficiency champion with an impressive range of over 1,200 km.
At the “Summit” in Hall B3 of Messe München, Mercedes-Benz hosts an innovation forum, where trade visitors can explore pioneering technologies, including the Vision One-Eleven and the E-Class plug-in hybrid with the advanced MBUX infotainment system. Experts are on hand to provide in-depth insights into the latest forward-thinking technologies, focusing on aesthetics, efficiency, sustainability, and the digital customer experience.
