Proton New Energy Technology Sdn. Bhd. (PRO-NET) has achieved a significant milestone in the development of its New Energy Vehicle (NEV) with the appointment of its first authorized dealer, Hap Seng Smart Sdn. Bhd. Hap Seng Smart has been appointed as the official importer and distributor for smart vehicles in Malaysia and Thailand, and this appointment will feature PRO-NET’s innovative electric vehicles (EV) in the country by the end of 2023.
The appointment of Hap Seng Smart as the first authorized dealer comes as part of smart Malaysia’s strategy to bring EV automotive excellence to the Malaysian market, which consists of two components: the appointment of new premium dealers and the establishment of all-new smart Brand Centre or smart Space. This appointment reflects PRO-NET’s commitment to penetrate the affluent market as well as to be the leading EV automotive brand in Malaysia and Southeast Asia.
Hap Seng Smart, a showcase of luxury automotive brands, will leverage the technical expertise of the parent company, Hap Seng Group, which has over 50 years of history in automotive retailing and has established a foothold as one of the leading automotive dealers in Malaysia. The new dealership will enhance smart’s brand visibility and awareness in the central region, with the first showroom scheduled to be opened in the fourth quarter at Jalan Sultan Ismail, Kuala Lumpur, followed by another showroom in Balakong, Selangor.
Hap Seng Group has grown to become one of the leading Mercedes-Benz dealers in Malaysia, with its relationship with the Mercedes-Benz brand starting back in 1969 as an authorized dealer for Mercedes-Benz trucks, buses, passenger vehicles, and spare parts. Embracing the company’s commitment to delivering excellent service and customer-centricity, Hap Seng Group will offer a premium automotive retail experience that is in line with smart’s brand, the Mercedes-designed EV, coming to Malaysian shores in 2023.
PRO-NET’s partnership with Hap Seng Smart marks its entry into the Malaysian premium retail automotive market. Smart will continue to work with outstanding business partners in the industry to introduce premium brand experiences, products, and services, with PRO-NET set to become the premium EV segment leader in Malaysia. The smart #1 continues the smart legacy of offering a pioneering approach to urban mobility, designed to create a smarter future.
