Proton New Energy Technology Sdn. Bhd. (PRO-NET) is revolutionizing Malaysia’s automotive industry by appointing five prestigious dealers, in a strategic move to elevate smart Malaysia to new heights. As the official importer and distributor of smart vehicles in Malaysia and Thailand, these appointments aim to boost sales of the company’s cutting-edge EV, the award-winning smart #1, set to captivate Malaysians by the end of 2023.
The newly appointed dealerships are renowned for their stellar reputation and extensive experience in serving luxury automotive brands. Smart Mobility Sdn. Bhd. (Smart Mobility), GB Auto Sdn. Bhd. (GB Auto), Eleganz Lifestyle Sdn. Bhd. (Eleganz Lifestyle), Lee Motors (Alor Star) Sdn. Bhd. (Lee Motors), and Sigma Energy EV Sdn. Bhd. (Sigma Energy EV) will significantly enhance the visibility of the smart brand across the nation.
Aligned with the rollout plan for smart products in Malaysia, these initial wave of dealerships will be strategically located in prime areas and major cities throughout Peninsular Malaysia. Smart Mobility, situated in the affluent enclave of Bangsar, Kuala Lumpur, will target a diverse clientele, including expatriates and high-profile corporate individuals. GB Auto’s strategic positioning along the automotive belt in Ipoh, Perak, places it alongside other prestigious brands, providing easy access and convenience for customers.
Three additional partners, namely Eleganz Lifestyle, a well-known 4S car dealership located in an architectural marvel within the automotive zone, along with Lee Motors and Sigma Energy EV, occupying prominent stand-alone buildings, will deliver the exceptional smart brand experience to customers in Penang, Kedah, and Melaka.
Zhang Qiang, a representative from PRO-NET, added that seven dealers have been appointed this month, including Hap Seng Smart and Edaran Otomobil Nasional (EON), setting the groundwork to reach out to customers ahead of the launch of the smart #1. Further collaborations are being considered, including partnerships in East Malaysia, where PRO-NET plans to introduce the smart brand next year.
These dealer appointments form part of smart Malaysia’s strategy to introduce its new-premium, intelligent, and all-electric auto brand to the local market. This strategy includes establishing all-new smart brand centers, affectionately known as “smart Space,” which serve as one-stop centers for EV adoption and convenience. These smart one-stop centers will offer mobility solutions to smart’s EV adopters, equipped with comprehensive sales and service support for customers’ peace of mind. Additionally, they will provide a premium brand experience and a range of additional services, including quick charging, rapid repair services, and a delivery center.
To empower customers in the digital era, an innovative smart app will offer an immersive digital journey, providing convenient access to product information, ordering and payment options, and an integrated EV charging map. The app will make it easy for smart vehicle owners to navigate to DC charging facilities, ensuring they remain powered for their daily motoring ventures.
Overall, PRO-NET’s expansion of its dealer network and the establishment of smart Spaces mark significant strides towards advancing smart Malaysia’s automotive excellence and delivering gronndbreaking mobility solutions.
