Lego is teaming up with Lazada to host its largest Lego LazMall Super Brand Day on May 18th. The event will include exclusive bundles, gifts with purchase, and exciting deals around the clock, inviting customers to ‘Dream It, Build It’ by making their dream cars real with Lego vehicle sets.
Lego has partnered with Universal Products & Experiences to feature a series of unique Fast & Furious-themed activations and Lego vehicle sets for the LazMall Super Brand Day, including exclusive Lego Fast & Furious Starter Kits and a social contest to encourage families to build their dream Lego vehicles together.
To participate in the Dream It, Build It! social contest, customers must take a photo of their dream Lego vehicle build and share the idea behind their design in a post with a caption that includes the hashtags #LEGOMY and #LEGOMYDreamItBuildIt. They must then tag @lazada_my to submit their entries on either Facebook or Instagram. The top three winners with the most creative builds stand to win prizes worth at least RM 950, while 10 consolation winners stand to receive up to RM 450 worth of prizes, courtesy of Lego and Universal Group.
Customers can also look out for exclusive Lego Fast & Furious Starter Kit Bundles, Fast X merchandise, and two Lego Fast & Furious Speed Champion sets. The top three pre-sale spenders who purchased from the pre-sale collection on Lego LazMall Super Brand Day will stand to win a pair of tickets each to the new Fast X movie premiere happening on May 16th, 2023.
In addition, Lego Vehicles-themed in-store activations will be taking place on selected weekend afternoons from April 13th to May 28th in selected Lego Certified Stores, LEGOLAND Malaysia Resort, and Toys“R”Us stores. Participants can register for preferred sessions on a first-come, first-served basis. These activations aim to make every kid’s dream of owning a supercar come true by creating an atmosphere of awe-inspiring play for children surrounding cool, aspirational, and detailed models of realistic dream car sets.
For more information, visit www.LEGO.com.