Maserati recently held a celebration for its new GranTurismo, unveiling it alongside three other unique creations at the brand’s new retail store in Milan, Italy. The event was attended by notable figures from the worlds of fashion, sport, music, and showbiz, including global brand ambassador David Beckham and Japanese designer Hiroshi Fujiwara.
The GranTurismo Launch Edition PrimaSerie 75th Anniversary was introduced, along with three other masterpieces: the GranTurismo One Off Prisma, GranTurismo One Off Luce, and GranTurismo One Off Ouroboros. The GranTurismo One Off Prisma is a work of art crafted with attention to detail and heritage in mind. It features a chromatic partnership of 14 different colors, all painted by hand and embellished with details of over 8,500 letters hand-applied and hand-varnished one by one, forming the names of Maserati cars.
The GranTurismo One Off Luce is a statement of innovation and sustainability, featuring a full-electric Folgore engine and an original chromatic mirrored monolith. The GranTurismo One Off Ouroboros is a virtual Fuoriserie GranTurismo designed by Hiroshi Fujiwara, blending distinctive design elements from a curated selection of Maserati’s past cars.
As part of the collaboration with Fujiwara, Maserati introduced a capsule collection inspired by a luxury road trip aboard the GranTurismo. The collection includes tees, zip sweats, sweatpants, a black ball cap, a key charm, a tote bag, a collector’s edition map of Italy, a cashmere blanket, and a portable chair and table co-created with Helinox.
The limited-edition GranTurismo Launch Edition PrimaSerie 75th Anniversary was also showcased at the event. The total of 300 units celebrates the quintessence of Italian luxury in terms of performance and stands as a testament to an ideal balance between beauty and functionality.
