Volvo Cars has launched a new campaign called “For Life,” which aims to promote the idea that feeling safe is the key to true freedom. The campaign is a reminder that safety is not just about the physical aspects, but also about the psychological state of mind when driving. Volvo Cars has always prioritized safety, and their vision is to have zero fatal injuries in their cars.
The For Life campaign is focused on encouraging drivers to re-evaluate how they approach safety and recognize that their thoughts, emotions, and feelings all play a role in their ability to drive safely. Even with advanced safety systems in their cars, drivers need to be mindful of their psychological state when behind the wheel. The campaign includes a 60-second video showcasing everyday moments, such as a parent holding a child’s hand, to emphasize the importance of feeling safe. The video is viewable through a link provided in the article.
Volvo Cars believes that safety is a crucial part of its company culture, and it has been a leader in automotive safety for 95 years. The company’s commitment to safety has resulted in the introduction of the three-point safety belt and a speed cap limit of 180 km/h in all its cars. The For Life campaign is a new chapter in Volvo’s journey towards safety and establishing itself as an excellent role model in automotive safety.
he For Life campaign also features a survey that aims to spark discussions around safety and encourage drivers to view safety differently. Volvo Cars hopes that the campaign will remind drivers that safety is central to everything they do and that they can drive with peace of mind.
For more information on Volvo Car Malaysia’s For Life campaign, You can visit www.volvocars.com/my or follow Volvo Car Malaysia on Facebook http://bit.ly/VolvoMY- FB and Instagram at http://bit.ly/VolvoMY-IG
