Sime Darby Auto ConneXion (SDAC), recently receive recognition as the Best Ford Distributor in the Asia Pacific region for its outstanding commitment to customer satisfaction. In 2022, SDAC received the highly coveted Henry Ford Excellence Award for achieving the highest level of overall customer satisfaction, exceptional business performance, and the most outstanding customer initiative. Moreover, the company has earned the President’s Award for Sales and Service for the fourth consecutive year, reflecting its commitment to the highest level of sales and service customer satisfaction.
SDAC’s achievements distinguish it as a top-performing distributor partner among 20 Ford distributor markets in the Asia Pacific region, further consolidating the company’s position as one of the best Ford distributor and dealer organizations in the world. The prestigious Henry Ford Excellence Award is the highest distinction in Ford’s annual rewards and recognition program. To qualify for the award, distributors must meet several stringent core criteria, including 100 percent achievement of new vehicle sales and parts sales targets and a score of at least 90 percent in sales and service customer satisfaction.
Ford also considers any outstanding customer experience initiatives, which led to SDAC receiving the award for its unique Ford Ranger Getaways initiative. Ford Ranger Getaways is a community-based adventure e-commerce platform that brings together owners and like-minded people. Customers can discover the versatility and full potential of their Rangers through a series of hand-picked local adventures.
The scores for the Henry Ford Excellence and President’s Awards are based on actual customer feedback and satisfaction surveys collected by Ford in each distributor market. Introduced in 2016, Ford’s annual rewards and recognition program evaluates distributors primarily on their highest level of overall customer satisfaction and performance in categories such as the highest level of sales customer satisfaction, highest level of service customer satisfaction, best new vehicle sales performance, and best parts sales performance.
Ford’s Distributor Markets include the Middle East, North Africa, Sub-Saharan Africa, and Asia-Pacific Distributor Markets. Distributors across these territories have displayed outstanding commitment and contribution to the Ford business, and together, Ford and its partners continue to create desirable and quality-focused products and services and treat customers like family. For more information about SDAC and Ford, follow the Ford Malaysia Facebook page, Instagram, Twitter, and YouTube channel or visit www.sdacford.com.my.
