Carsome recently launched the Women Take the Wheel initiative in Malaysia, Indonesia, and Thailand to coincide with International Women’s Day. This initiative aims to be more inclusive across all touchpoints with society and empower female car buyers with a differentiated experience and offerings. 
Carsome data indicates that the number of female car buyers has risen by more than 308% in 2022 compared to the previous year. The Women Take The Wheel initiative addresses feedback from female customers on their needs and challenges when purchasing pre-owned cars. It seeks to guide women through the technical and process-related aspects of car buying during the early stages, providing them with a seamless experience from test drive to car ownership, with convenient after-sales support through CARSOME’s digital touchpoints.
The program includes an elevated customer experience in Malaysia for women with 11 customer specialists at selected Inspection and Experience Centers. These consultants will provide support and guidance to female customers, and the program kicks off with a 30-day money-back guarantee for female customers, which is the first of its kind in the industry, and free one-month life insurance from Fi Life, one of Carsome’s partners in the Women Take the Wheel initiative. Parents can also benefit from a Children’s Corner, which is being piloted at PJ Automall.
At the launch of the Women Take The Wheel initiative, Juliet sat down with digital entrepreneurs Malek Ali, Founder of BFM and Fi Life; Sherry Sheriff, Co-founder of Wahine Capital; and Vanessa Gomes, Senior Writer at Digital Edge for a fireside chat titled ‘Elevating the Women Consumer Experience’. The discussion was focused on how businesses can better anticipate the needs of women and cater to them more meaningfully, as the digital revolution sweeping across Asia changes how people access and navigate significant life decisions such as investment, insurance, and automotive purchases.
Female customers who want to take advantage of these offers can head over to the Carsome Autofair 2023 from 17 to 19 March 2023 at Carsome PJ Automall. All Carsome Certified cars booked during the Autofair will be eligible for discounts of up to RM8,000, two-years’ worth of warranty, and many other free gifts. For more information, please visit Carsome’s official website, www.carsome.my
