Proton, the national carmaker, is pleased to announce the official opening of its Regional Parts Centre in Kuching, Sarawak, as part of the company’s efforts to enhance after-sales service in East Malaysia. The newly completed facility is expected to reduce the lead time for parts delivery by at least 30%, resulting in a higher level of after-sales service.
Proton’s new Regional Parts Centre is located in the Bintawa Industrial area and has approximately 28,000 sq. ft of floor space. It can receive up to six containers of parts on site simultaneously and is currently processing an average of 17 containers per month, fully utilizing its capability to store up to three months of stock. Furthermore, it is also capable of receiving direct shipments from overseas.
The previous warehouse facilities in East Malaysia were insufficient to meet increasing customer demand over the last four years, causing parts to overflow and run inefficiently due to space limitations. The new Regional Parts Centre in Kuching is three times larger than its predecessor and will function as a parts distribution center for after-sales parts and components for Sarawak and, if necessary, Sabah. The added space allows Proton to increase delivery by 50% from 3,000 orders per month to 4,500 orders per month, with a maximum capacity of 6,000 orders per month if required.
In 2022, sales of Proton vehicles in East Malaysia accounted for 15% of the company’s total sales volume, while market share grew from 10% in 2018 to 20% in 2022, steadily climbing since 2019 after the introduction of the Proton X70. Despite the popularity of the new X-series models, the evergreen Proton Saga remains the most popular model. In East Malaysia, the top three Proton models sold last year were the Proton Saga with 10,242 units, followed by the Proton X50 with 4,181, and the Proton Persona with 2,605 units, respectively.
Proton sold 7,697 units in East Malaysia in 2018, but last year, a total of 19,844 units were sold, equivalent to sales growth of 158%. The company aims to achieve even greater numbers this year with continued improvement in after-sales service and the launch of new and updated models in the pipeline.
Proton remains committed to providing high-quality products along with an equally high level of after-sales support, with customer satisfaction being the ultimate goal. Each positive step brings the company closer to its target, and it will continue to strive towards improving its level of after-sales service. 
