In the recent inaugural Putra Aria Brand Awards 2022, Sime Darby Auto ConneXion (SDAC), bagged the silver award in the automotive brand choice category for the Ford brand in Malaysia. This award was determine by Malaysians, and they can vote for various brands across 24 individual categories.
The Putra Aria Brand Awards was established in 2022 by the Association of Accredited Advertising Agents Malaysia (4As) to efficiently and inclusively serve the marketing fraternity by highlighting branding efforts across all segments. And this survey was conducted and measured by a robust consumer research methodology by the international research company IPSOS.
More than 25,000 consumer responses were received during the eight-week-long survey period from end-September to mid-November 2022. Survey respondents rated the brands based on six criteria: their familiarity with the brand, their experience with the brand, their impression of the brand, their intent to purchase, their forced-choice brand and brands they would recommend to friends and families.
The Putra Aria Brand Awards is one of the two recognitions endorsed by Malaysia External Trade Development Corporation (MATRADE) as its Brand Champion Partner and supported by the Malaysian Advertisers Association (MAA), the Media Specialists Association (MSA) and the Malaysian Digital Association (MDA).
IPSOS is a global leader in market research and incorporates the best of science, technology and know-how and applies the principles of security, simplicity, speed and substance to everything it does.
For more information on SDAC and Ford, follow the Ford Malaysia Facebook, Instagram, Twitter and YouTube channel or visit www.sdacford.com.my
