Polyphony Digital Inc., developer of the Gran Turismo series for Playstation consoles since 1997, has chosen Brembo, the leading designer and manufacturer of braking systems, as the official technical partner in braking systems for Gran Turismo 7. The new video game will be available for PS4™ and PS5™ consoles from March 4, 2022.
Brembo will make its upgrade products available to players in the Tuning Shop of Gran Turismo 7, the virtual shop where they can upgrade the performance of their cars.
In this environment, gamers will be able to replace their original brake discs with those from the Sport range and, as they progress through the game, to upgrade their car with different Brembo braking systems. The choice will range up to the highest performing and most distinctive products for road cars, including Carbon Ceramic brake discs and GT|BM calipers, available in 8 different colors.
For 60 years, Brembo has been the leading company in the development and production of high performance braking systems using the latest innovation in design, engineering and technology. Its high-quality and proven efficiency products are used on production cars and motorbikes as well as on racing cars and motorbikes which take part in the most famous motorsport world championships.
Brembo’s profile and values will be visible in the Gran Turismo 7 game’s Brand Central. The 60 years of the company’s history will be presented in the Brand Central Museum. In addition, Brembo will be visible with its branding on the tracks featured in the game.
