Maserati recently partner up with Hiroshi Fujiwara, who is the pioneer of streetwear, to launch the Fragment Meets Maserati in Tokyo.
During the launch, Maserati showcased two contrasting versions of a Special Edition of Maserati’s Ghibli, which are the Operanera and Operabianca, that are re-imagined by Fragment’s Creative director Hiroshi Fujiwara under the auspices of Maserati’s high-end personalisation program Fuoriserie.
The Fragment meets Maserati is a limited-edition capsule collection of streetwear staples co-created by Fujiwara and Maserati with a visionary spirit that reshapes the conventions of pop culture. Two styles of hoodies, oversized t-shirts and a baseball cap emblazoned with the signifiers of these two iconic brands.
In his continuous quest as a cultural disrupter, the global godfather of street wear further develops his collaboration with the house of the Trident, merging his sensitivity to contemporary street culture with Maserati’s boldness towards a new era.
The capsule brings together Fujiwara’s rebellious style and Maserati’s audacious spirit. Two iconic brands unafraid of being different, maverick and both relentlessly driven to challenge the status quo.
The Fragment meets Maserati capsule collection is available worldwide at Maserati Store and on Hypebeast’s e-commerce platform www.hbx.com
