Massimo Bottura, who is a Maserati brand ambassador and protagonist of Italian cuisine, will be teaming up with Maserati to launch the Levante Trofeo Fuoriserie Edition. The car that comes out from this partnership is the sum of this collaboration, an explosion of creativity, a rare display of freedom of expression and the visual impact of a life lived in vivid colours.
The Maserati Levante Trofeo Fuoriserie Edition is powered by a 580 horsepower V8 engine, it unites performance, fun to drive and speed. This Fuoriserie Edition’s Blu Stradale exterior is painted with multi-coloured splashes, also featured on the interior inserts, the central console and the dashboard, creating a Maserati that is an explosion of creativity from every point of view.
This special Levante Trofeo belongs to the Maserati Fuoriserie customisation program, with its various alternatives allowing customers to have a Maserati tailored to their tastes. The car is viewed as a garment, to be worn proudly on the world’s roads in a gesture of self-expression, and as a symbol of the concept of contemporary luxury.
Maserati Fuoriserie is a blank sheet of paper and the Brand offers a wide range of drawing tools and colours, leaving everything else to the inspiration of the customer, allowing them to take on the role of trendsetters and express their own, personal creativity.
In Massimo Bottura’s imagination, the experience of driving off-road, Levante’s natural habitat, is like a work of action painting. Growing up in the Motor Valley, he loved racing through the Emilian countryside in vintage cars with his older brothers. At the end of these adventurous days, the cars’ bodies were covered with splashes of mud, or “racing scars”, as the chef affectionately calls them. Life is very similar in that each one of us is the protagonist of an adventure: we are transformed by experiences lived, shaped by encounters, moulded by victories and defeats, and contaminated by the vibrant colours of culture. In the end, while still remaining ourselves, we have also become something different. To remember the value of this lesson, after his off-road races Massimo Bottura habitually did not wash the mud off the car for days.
Levante Trofeo Fuoriserie Edition for Massimo Bottura, presented during Motor Valley Fest 2021 in Modena, embodies a concept of creativity that the Maserati Fuoriserie customisation program and Massimo Bottura share: the creativity to be open to experience, vulnerable to beauty, and willing to discover your true self through encounters with others along life’s journey.
