delivery by introducing the groundbreaking e-bike, dxb. This innovative vehicle is set to revolutionize the food delivery landscape, boasting a built-in, fan-forced oven and a state-of-the-art shock absorber system rivaling that of a fighter jet. Meticulously engineered to ensure the hottest, smoothest, and safest ride for your precious pizza cargo, the dxb promises to transform the delivery experience.
Designed with space-age suspension technology that reduces g-forces by an astounding 67 percent, the dxb guarantees zero turbulence for your pizza, arriving at your doorstep exactly as it was freshly hand-made in the store. Complemented by a temperature-controlled pizza pod maintaining a piping hot 68 degrees Celsius, the dxb provides the closest experience to having a real Domino’s oven in the comfort of your home.
Don Meij, Domino’s Pizza Enterprise Ltd Group CEO and Managing Director, expressed the company’s unyielding commitment to enhancing the delivery experience. Meij highlighted that the dxb represents a significant milestone in their quest to ensure pizzas reach customers in record time without compromising on quality or taste.
Beyond its cutting-edge features, the dxb addresses a crucial aspect often overlooked in the food delivery industry—the journey from the store to the customer’s door. Meij emphasized Domino’s dedication to ensuring that the just-out-of-the-oven experience is preserved during transportation, challenging industry norms and redefining customer satisfaction.
In addition to its interstellar features, the dxb contributes to Domino’s sustainability goals, marking a significant stride towards a greener future. Marika Stegmeijer, Domino’s Group Chief Environmental, Social and Governance (ESG) Officer, highlighted the company’s commitment to reducing its carbon footprint through investments in electric delivery modes.
Shamsul Amree, CEO of Domino’s Pizza Malaysia, expressed excitement about the dxb’s innovative features, describing it as an exploration into the future of delivery. The e-bike concept, especially the Pizza Pod and its unique shock absorbers and fan-forced ceramic heating technology, is envisioned to elevate the customer experience, delivering pizzas as fresh and hot as if they just came out of the oven.
The gradual rollout of the dxb in select locations across Domino’s 12 markets, including Malaysia, is set to redefine the pizza delivery landscape. Domino’s anticipates wider adoption of this revolutionary e-bike concept in the near future, marking a significant leap forward in the evolution of food delivery.