Chevron Malaysia Limited, the company behind the Caltex™ retail brand in Malaysia, has unveiled its latest loyalty program called Caltex Rewards. The program, accessible through the CaltexGO application, offers customers a seamless and convenient experience by allowing them to fuel up, pay for fuel, collect points, and redeem various rewards in a single transaction.
This loyalty program is available at all Caltex® service stations throughout Malaysia, aiming to enhance the fueling experience for customers while providing attractive incentives. Caltex Rewards introduces a user-friendly interface across multiple platforms, including the CaltexGO mobile app, website, and in-store. Additionally, the program features a curated selection of rewards in collaboration with partners such as FamilyMart, Lotus’s, and Grab.
These rewards have been specifically tailored to suit the preferences of Malaysian motorists, ensuring a wide array of enticing offers for members to utilize their points. Furthermore, members can enjoy discounts on fuel purchases by redeeming their points. Detailed information on the available rewards can be found in the CaltexGO app or on the Caltex website.
Motorists interested in joining the Caltex Rewards program can sign up through the CaltexGO mobile app, the Caltex website, or at any Caltex service station in Malaysia. New members who register through the website or mobile app will receive a welcoming bonus of 500 points (equivalent to RM5). To further enhance the points accumulation process, members can now earn 2 Caltex Rewards points for every 1 liter of fuel purchased. Additionally, all members will receive a birthday bonus of 500 Caltex Rewards points each year. The CaltexGO mobile app is available for download on the App Store for iOS users and the Google Play Store for Android users.