Castrol recently launched its fifth annual “Castrol Hari Mekanik Malaysia” campaign with a theme of “Celebrating Malaysian Mechanics.” This campaign aims to show appreciation and raise awareness for the unsung heroes of the automotive industry in Malaysia.
The campaign started on March 1st, 2023, with a heart-warming video called “A World Without Mechanics,” which was showcased on social media platforms like YouTube and Facebook. Additionally, Castrol will be hosting a “Castrol Mechanics Contest” from April 1st, 2023, to May 31st, 2023, to reward and show appreciation towards local mechanics.
Mechanics from the top three workshops with the highest sales volume in each region (Northern region, Southern Region, Central Region, East Coast region, and East Malaysia region) will win a Xiaomi Redmi Note 11 Pro worth RM1,149. The top three workshops in each region will also receive 8,000 EZ Rewards Points worth RM800 to redeem rewards on the EZ Rewards platform.
Castrol also fulfilled the dreams of two consumers who won the Castrol Game Changers contest in partnership with the Premier League. They were flown to London to watch the Tottenham Hotspurs Vs Chelsea match in February 2023 and got the opportunity to experience the exclusive world-class Tottenham Hotspurs Stadium hospitality and spend time chatting with Spurs legend, Michael Dawson.
Furthermore, Castrol released a limited-edition packaging for Castrol EDGE 5W-40, featuring four Premier League star players: David De Gea from Manchester United, Jesse Lingard from Nottingham Forest, Michail Antonio from West Ham, and Son Heung Min from Tottenham Hotspurs.
To watch the Castrol Hari Mekanik Malaysia campaign video, you can watch it here:
